JJ Tyson, Author at Business2Community

JJ Tyson

Contributor
12 Articles

Latest Articles By JJ Tyson

Leveraging Shifts in Consumer Spending During the Holiday Season

Each year, a palpable shift occurs in consumer spending during the holiday season: shoppers become more impulsive. Suddenly, even reserved…

JJ Tyson
November 9, 2020
Consumer Marketing

8 On-Site Strategies to Grow Your Email List

Why is it Important to Grow Your List? In ecommerce, we talk a lot about how to grow your email…

JJ Tyson
September 28, 2020
Email Marketing

The Research Behind Effective Email Send Times

If you ask 100 marketers “What’s the most effective email send time?” – you’re likely to get 100 different answers.…

JJ Tyson
August 10, 2020
Email Marketing

Case Study: Scale Your Affiliate Program with Targeted Incentives

Effective strategic partnerships are key for driving scalable growth and exceeding KPI targets within an affiliate program. The partnership between…

JJ Tyson
July 28, 2020
Affiliate Marketing Category

4 Types of Market Segmentation to Enhance Campaign Performance

What is Market Segmentation? Market segmentation is the process of dividing consumers into smaller groups, allowing for more effective communication…

JJ Tyson
July 20, 2020
Marketing

How to Nurture and Engage Shoppers with SMS Marketing

A strong SMS marketing strategy is more important than ever before. Marketers love SMS because it offers fast response times…

JJ Tyson
June 30, 2020
Digital Marketing

Email Personalization Strategies to Boost Online Sales

Personalization is one of the most important aspects of an effective email remarketing campaign. Personalized subject lines, body content, and…

JJ Tyson
May 26, 2020
Email Marketing

7 Simple Strategies to Reduce Shopping Cart Abandonment

What is Shopping Cart Abandonment? Since the earliest days of online shopping, high cart abandonment rates have presented a major…

JJ Tyson
April 28, 2020
Ecommerce

How to Increase Brand Awareness in a Competitive Landscape

Building brand awareness is a key facet of expanding any ecommerce business. Brand awareness is intricately linked with brand identity…

JJ Tyson
April 1, 2020
Marketing

Site Abandonment and How to Decrease it at Every Stage

Site abandonment has always presented a major challenge for online retailers. Although it would make sense for the abandonment rate…

JJ Tyson
February 18, 2020
Ecommerce

Case Study: Converting Shoppers with Value-Based Messaging

Many brands utilize small incentives to give shoppers an extra push towards conversion. However, the question of how to best…

JJ Tyson
January 24, 2020
Consumer Marketing

Leveraging 2020 Ecommerce Trends to Improve Strategies

Leveraging ecommerce trends to optimize your site is more vital than ever. As online retail continues to evolve, the ever-changing…

JJ Tyson
January 17, 2020
Ecommerce

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