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Author: Jeremy Durant

Jeremy Durant

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9 Articles

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Jeremy is the Business Principal of Bop Design, a B2B marketing and web design & development firm based in San Diego, CA. Jeremy builds relationships with B2B businesses and entrepreneurs in need of a marketing and branding strategy, helping them to develop their unique value proposition and ideal customer profile.

Prior to joining Bop Design, Jeremy spent 10+ years developing tailored solutions for Fortune 500 companies in the wireless, biotech, electronics, and food and beverage industries.

Latest Articles By Jeremy Durant

A 5-Step Process to Choose the Right Keywords for Your SEO Strategy

Choosing the right keywords to include in your Search Engine Optimization (SEO) strategy requires combining an intimate knowledge of your…

November 9, 2021

Business Articles

B2B Marketing Stats for 2022 and Beyond

What’s hot? What’s not? What works? What is on the way out? What is the latest in the world of…

September 9, 2021

B2B Marketing

SEO and Buying Intent: Finding Keywords That Convert

When a B2B company is devising an SEO strategy, target keywords must be the foundation. Yes, there are many components…

July 23, 2021

Business Articles

Setting the Stage: B2B Website Design Tips to Support Your Content Strategy

A great content marketing strategy relies heavily on a B2B website as the central hub of activity. The website houses…

June 20, 2021

Business Articles

SEO for B2B Marketers: 7 Things You Must Do Now

Search engine optimization (SEO) for B2B marketing is an ongoing, evolving strategy. It requires being consistent while also being adaptable.…

May 24, 2021

B2B Marketing

SEO for B2B Marketing: Beyond the Basics

Search engine optimization (SEO) is an essential element of every B2B marketing strategy. You don’t have to be an SEO…

August 19, 2020

Business Articles

How to Track B2B Website Performance & Key Analytics

Whether you just launched a new B2B website design or are interested in evaluating how your website is performing, website…

April 27, 2020

B2B Marketing

How to Define a B2B Lead

There has been much debate among B2B salespeople on what an inbound lead looks like: Is it someone completing a…

April 10, 2020

B2B Marketing

What Successful B2B Content Marketing Strategies Have in Common

When there is a lull in activity or a slow time of year, it’s a great time to review your…

March 27, 2020

Content Marketing

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