Jason Ball

Contributor
9 Articles

Jason Ball is founder of B2B marketing agency Considered Content, launched in 2013, and managed content service Prolific. Clients past and present include Google, Microsoft, Sony, AT&T, EY and Oracle. If Jason had to describe what he does in two words it'd be these: changing behaviour. Using winning strategies and seductive content, he has a long track record of turning prospects into customers, customers into advocates and employees into ambassadors.

 

 

Latest Articles By Jason Ball

Why You Probably Don’t Need To Rebrand

There are all sorts of reasons businesses rebrand, some good, others not so good. In the category of ‘not so…

Jason Ball
January 14, 2022
Branding

The Obsession With MarTech Has Gotten Out of Hand

Wouldn’t it be amazing if every customer behaviour could be neatly converted into a metric and tracked, if each website…

Jason Ball
October 13, 2021
B2B Marketing

Here’s What to Do If Your Marketing Budget Has Plummeted

If your marketing budget is looking paltry, you’re not alone. Budgets have fallen to their lowest level in recent history,…

Jason Ball
August 23, 2021
B2B Marketing

5 Ways to Improve the B2B Customer Journey

Creating a strong customer experience is a team effort spanning marketing, sales, customer support, even finance. But marketing plays a…

Jason Ball
March 1, 2021
B2B Marketing

What Makes a Good ‘Call to Action’ in B2B Content Marketing?

In marketing, a good ‘call to action’ – which elicits the desired response from our reader or viewer – can…

Jason Ball
January 27, 2021
B2B Marketing

Are These the Most Prolific Yet Ineffective Tactics in B2B Marketing Today?

In marketing, failure carries a high price. Ineffective strategies can irreparably damage relationships between CMOs and the rest of the…

Jason Ball
December 16, 2020
B2B Marketing

There’s Never Been a Better Time For Sales and Marketing to Form a United Front

While sales and marketing leaders overwhelmingly agree that being aligned is critical for business success, there are challenges in the…

Jason Ball
November 4, 2020
B2B Marketing

What Does Successful B2B Marketing Look Like In a Recession?

For quite some time, B2B marketing has been focused on bottom-of-the-funnel tactics: using lead generation to in-market buyers. In a…

Jason Ball
October 21, 2020
B2B Marketing

Using Storytelling For Marketing? Make Your Customer the Hero (Not You)

Lots of people talk up brand storytelling as a powerful method for giving life to your business, products and services.…

Jason Ball
July 16, 2020
B2B Marketing

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