Gretchen Gordon, Author at Business2Community

Gretchen Gordon

Contributor
14 Articles

Gretchen Gordon is owner of Braveheart Sales Performance, a consulting firm that guarantees improvement in profitable sales for its clients. With data-driven sales team evaluations, sales effectiveness training, salesperson recruitment and sales management outsourcing, Braveheart helps businesses increase revenue and the bottom line.

Latest Articles By Gretchen Gordon

Need to Sell More with Fewer People?

In 2020, we saw numerous companies freeze hiring, and many even reduced headcount. And now in 2021, there’s still much…

Gretchen Gordon
January 18, 2021
Sales Management

3 Steps to Improved Negotiation and Sales Success

What happens when a salesperson isn’t an effective negotiator? Often, they simply write a proposal. I’ve observed it happen many…

Gretchen Gordon
December 20, 2020
Sales Management

What You Must Know Before Changing the Sales Compensation Plan

2021 (thankfully) is weeks away. The end of the year is when many leaders tend to consider transforming their sales…

Gretchen Gordon
December 14, 2020
Sales Management

The “Fact” that Prospects Are Honest Is Hurting Sales Growth

85% of salespeople have self-limiting beliefs that hurt their sales effectiveness. 85%! Huge! And one of the most common Sales…

Gretchen Gordon
November 22, 2020
Sales Management

Hedgehog Your Sales Organization

Years ago, while I was working for a company in the sales trenches, a fellow salesperson was always struggling to…

Gretchen Gordon
November 9, 2020
Sales Management

The 5 Requirements to Maximize ROI on Sales Training

It shouldn’t be surprising that we spend a lot of time training sales teams and coaching the sales team leaders.…

Gretchen Gordon
October 27, 2020
Sales Management

Build a Great (Not Just Good) Sales Team

Last article, I mentioned I’ve been re-reading “Good to Great” by Jim Collins. Continuing with the theme of how the…

Gretchen Gordon
October 10, 2020
Sales Management

Good to Great Sales Teams

Jim Collins’ bestselling book “Good to Great” has been a roadmap followed by many companies striving for greatness. It’s also…

Gretchen Gordon
October 5, 2020
Sales Management

Eddie Murphy Shows How to Make Coaching Fun

Of all the things that a sales manager needs to do, the most important is clearly coaching. Honestly, it has…

Gretchen Gordon
September 29, 2020
Strategy

What Mama Deer Can Teach Sales Managers

My family and I are fortunate to live in a lovely suburb with lots of trees and plenty of green…

Gretchen Gordon
September 10, 2020
Sales Management

Recession-Proof Your Sales Team

Face it, even before COVID-19, we were long overdue for a recession. Most “experts” predicted one would occur last year,…

Gretchen Gordon
May 22, 2020
Sales Management

Too Dependent on the Sales Manager to Close Business? Time to Sharpen the Saw

As I work from my home office, I hear the buzzing of saws cutting down tree limbs on behalf of…

Gretchen Gordon
April 7, 2020
Sales Management

More Coaching, Even Poor Coaching, is Better than None

I cannot impress enough the importance of sales manager coaching and doing it a bunch. I have stats to back…

Gretchen Gordon
March 6, 2020
Sales Management

Depend on Recurring Revenue? Here’s How to Contain Creation Costs

This article is written with field sales teams in mind. However, if you run an inside sales team exclusively, don’t…

Gretchen Gordon
February 26, 2020
Strategy

Other Authors

Connor Brooke
Tech Expert
200+ Articles
Jay Leonard
Contributor
200+ Articles
Alan Draper
Cryptocurrency Analyst
200+ Articles
James Spillane
Crypto Expert
200+ Articles
Alejandro Arrieche
Business Expert
200+ Articles
Mohit Oberoi
Ecommerce Expert
200+ Articles
Dominic Kimani
Contributor
200+ Articles
Jimmy Aki
Contributor
200+ Articles
Kane Pepi
Contributor
200+ Articles
Michael Abetz
Contributor
200+ Articles