I am an Internet Psychologist who studies online behaviour and consumer psychology to help business owners understand what makes their website visitors click. I am the author of "Click.ology: What works in online shopping" as well as 28 other books. I provide businesses with a psychological analysis of their website to make the most of their visitors, including increasing sales. I also offer training, workshops and conference keynote speeches.
by Graham Jones - I don’t want to pry, but are you old enough to remember the 6th of April 1974? Whoops, sorry if…
by Graham Jones - Yesterday I was transported back in time. I haven’t discovered time travel. Instead, my mind quickly flipped back to a…
by Graham Jones - I am going to let you into a secret. You won’t tell anyone, will you? Here goes..! Sometimes, I don’t…
by Graham Jones - Racist abuse online is not new. It has been happening for decades. In the past couple of days, racist abuse…
by Graham Jones - Last week, not far from the M25 in Buckinghamshire, the biggest-ever boring machine in the UK started its slow churn…
by Graham Jones - On Friday morning I was listening to a radio phone-in when the presenter said, “Please, no more calls about a…
by Graham Jones - All around the world, people are living in a bubble. It’s not the kind of “bubble” that allows you to…
by Graham Jones - OK, I know, it is September, and I am talking about Christmas. Sorry for bringing it up so early. Even…
by Graham Jones - Last week, the UK Prime Minister Boris Johnson admitted that a “second wave” of COVID-19 seemed inevitable. We have known…
by Graham Jones - Last week I had a bit of a panic with my newsletter. As always, I check my email just after…
by Graham Jones - For several weeks now, I have been blocked by Instagram. I can post images, but I cannot add a caption.…
by Graham Jones - This week has been somewhat frustrating in the Jones household. It all started when I noticed that the butter I…
by Graham Jones - The other day, one of my neighbours was complaining about her teenage son, who has the habit of putting off…
by Graham Jones - Twice this week I have been on video conference calls when people were reluctant to appear on-screen. They had their…
by Graham Jones - The other day I was on a Zoom call and, for the umpteenth time, I couldn’t hear what was going…
by Graham Jones - Have you checked your website lately to see if you are being unconsciously racist? The chances are that your website…
by Graham Jones - It’s a pretty safe bet that whenever you take a break, you reach for your mobile phone. It’s such a…
by Graham Jones - Productivity in the workplace is falling. If people were as productive as they were just ten years ago, businesses would…
by Graham Jones - The decision to buy anything is made in fractions of a second. Almost the entire decision-making process takes place in…
by Graham Jones - Is the Internet stressing you out? This month is “Stress Awareness Month“, and it comes at an appropriate time. Here…
by Graham Jones - Web search is often wasting time for you. There, I have said it. Google is a master illusionist. It makes…
by Graham Jones - Who’d have thought it? 30 years of the World Wide Web? Well, almost. Today marks the day on which Tim…
by Graham Jones - Everyone in your local shopping street wants something slightly different. Even though you are all from the same geographic and…
by Graham Jones - Social media disrupts your daily life in significant ways. For instance, your smartwatch may not be as smart as you…
by Graham Jones - What a year it has been in 2018…! Around the world, there have been plenty of dramatic changes with Europe…
by Graham Jones - Once upon a time, there was no Internet. Instead of getting emails every few minutes, office workers used to get…
by Graham Jones - We all know that bungee jumping is risky. After all, who in their right mind throws themselves off a bridge…
by Graham Jones - There is a popular theory that women and men shop differently. According to the notion, men visit a store, head…
by Graham Jones - How long do you spend writing the titles of your web content? Do you spend longer on the text than…
by Graham Jones - Google is in the midst of giving Gmail a revamp. The world’s most popular email system hasn’t had a facelift…
by Graham Jones - You use too much social media; you know you do. The chances are you are reading this following a link…
by Graham Jones - So, Google is no longer a teenager. Today it celebrates being 20-years-old having been incorporated on 4th September 1998. Its…
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