Gee Ranasinha has over 25 years of international strategic and tactical marketing experience. As CEO of marketing services company KEXINO, Gee and his team helps startups and small businesses in the USA, Europe and Australia better shape their value proposition and buying experience to be more aligned with today’s more demanding, digitally-adept customer. Outside of work Gee loves to cook and play jazz piano even if, truth be told, he’s not that good at either of them. He lives in a world of his own in North-Eastern France, tolerated by a wife and teenage son.
by Gee Ranasinha - Part of marketing’s role has always been concerned with delivering information to people. Today, it would seem marketing is more…
by Gee Ranasinha - There’s a danger in remaining overly confined within your own industry’s thought bubble. Reading and listening to peers too much…
by Gee Ranasinha - At a geopolitical level, there’s evidence to support the notion that democratically-governed countries produce higher levels of innovation than autocracies.…
by Gee Ranasinha - As long term readers to this blog will know, most of my working day is spent talking with business owners…
by Gee Ranasinha - In the old days, the role of marketing within an organization was more straightforward. Its confines were clearer too, especially…
by Gee Ranasinha - None of us know what the next 12 months have in store in terms of social distancing, mask-wearing, or vaccines.…
by Gee Ranasinha - It doesn’t matter whether you call it an RFP (Request For Proposal), RFQ (Request for Quotation), or RFI (Request For…
by Gee Ranasinha - Well, this is all pretty bonkers, isn’t it? Like many people, the past weeks have seen my email inbox filled…
by Gee Ranasinha - While social media seems to be losing some of the sociability it once had, Google seems to be taking more…
by Gee Ranasinha - One of the hardest things in business is to work out what price to charge for your product or service.…
by Connor Brooke - Recently I was discussing a potential marketing project with the CEO of an engineering company. He was looking for a…
by Jay Leonard - Sure, I get it. You’re am accomplished marketing ninja who knows their craft. For example, you understand the difference between…
by Kane Pepi - We’ve been doing this marketing malarkey for the best part of twelve years. Over that time, I reckon we’ve seen…
by Jay Leonard - Here’s something to think about: Unless your business has more than 50% market share (highly unlikely) then the majority of…
by Kane Pepi - If you want to know where a business is today, look at their sales. But if you want to know…
by Jay Leonard - Finding a marketing agency that checks all the boxes for your particular business needs can be a stressful and laborious…
by Kane Pepi - Everyone’s talking about how business needs to break down internal departmental silos. Why it’s important for the Sales department and…
by Connor Brooke - Why should customers buy from you, rather than the gazillion other businesses selling pretty much the same thing? What’s special,…
by Jay Leonard - What’s the single biggest problem smaller businesses have when marketing their product or service? Is it reach? Is the problem…
by Connor Brooke - Whether we call ourselves a business owner, salesperson, or marketer, there’s a common underlying end-goal to the job we do.…
by Jay Leonard - There are many games where the player who goes first has a greater likelihood of winning than their opponent. It’s…
by Connor Brooke - In many areas of life, perception is reality. People buy $1,000 smartphones to listen to music, check social media channels,…
by Jay Leonard - Why do we continue to talk of a “digital” marketing campaign, when everything in marketing is now digital? There can…
by Connor Brooke - It’s never been easier to start a business than it is right now. And that’s the problem. 25 years ago…
by Kane Pepi - We’ve had it drilled into our heads for years: the importance of a more customer-centric business model. How embodying customer-centricity…
by Kane Pepi - Since I’m very much of the belief that people who don’t learn from the mistakes of history are doomed to…
by Jay Leonard - Regardless of where your business is physically located, if your sales and marketing efforts target people resident in the European…
by Connor Brooke - It wasn’t that long ago when all this digital marketing stuff was a piece of cake. When you’d tweet a…
by Connor Brooke - Startups are sexy. Just as you’re trying to enjoy your Kale smoothie in peace, you bump into yet another self-proclaimed…
by Jay Leonard - People like to stereotype. Men love sports. Blond women are less intelligent. Asians are good at calculus. Children don’t like…
by Jay Leonard - Traditionally, the relationship between sales and marketing has been one of endurance rather than acceptance. Sales thinks they could do…
by Jay Leonard - I get the feeling that many small business owners consider marketing as nothing more than a tactical endeavor, completely lacking…
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