Gee Ranasinha

Contributor
10 Articles

Gee Ranasinha has over 25 years of international strategic and tactical marketing experience. As CEO of marketing services company KEXINO, Gee and his team helps startups and small businesses in the USA, Europe and Australia better shape their value proposition and buying experience to be more aligned with today’s more demanding, digitally-adept customer.

Outside of work Gee loves to cook and play jazz piano even if, truth be told, he’s not that good at either of them. He lives in a world of his own in North-Eastern France, tolerated by a wife and teenage son.

Latest Articles By Gee Ranasinha

Privacy Protection: Why Ad Tracking Must End

Part of marketing’s role has always been concerned with delivering information to people. Today, it would seem marketing is more…

Gee Ranasinha
December 1, 2021
Cybersecurity

Marketing Isn’t About Being Brave: It’s About Being Effective

There’s a danger in remaining overly confined within your own industry’s thought bubble. Reading and listening to peers too much…

Gee Ranasinha
June 9, 2021
Marketing

Why Seeking Consensus Prevents Business Innovation

At a geopolitical level, there’s evidence to support the notion that democratically-governed countries produce higher levels of innovation than autocracies.…

Gee Ranasinha
April 30, 2021
Business Innovation

Why Your Shopify Site Isn’t Making Sales

As long term readers to this blog will know, most of my working day is spent talking with business owners…

Gee Ranasinha
March 2, 2021
Ecommerce

Marketing Isn’t (Just) About Marketing Any More

In the old days, the role of marketing within an organization was more straightforward. Its confines were clearer too, especially…

Gee Ranasinha
October 21, 2020
Marketing

COVID-19 Makes Marketing More Important Than Ever

None of us know what the next 12 months have in store in terms of social distancing, mask-wearing, or vaccines.…

Gee Ranasinha
September 15, 2020
Marketing

Why RFPs Don’t Work When Selecting a Marketing Agency

It doesn’t matter whether you call it an RFP (Request For Proposal), RFQ (Request for Quotation), or RFI (Request For…

Gee Ranasinha
July 1, 2020
Marketing

Reading the Room: Marketing During a Crisis

Well, this is all pretty bonkers, isn’t it? Like many people, the past weeks have seen my email inbox filled…

Gee Ranasinha
April 1, 2020
Marketing

How Changes To Search and Social Media Negatively Affect Your Business

While social media seems to be losing some of the sociability it once had, Google seems to be taking more…

Gee Ranasinha
March 4, 2020
Social Media

Selling a Premium Product is About More Than Price

One of the hardest things in business is to work out what price to charge for your product or service.…

Gee Ranasinha
January 7, 2020
Sales Management

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