Frank Strong

Contributor
39 Articles

Frank Strong is a US marine veteran and father with an interest in B2B Tech. He founded boutique PR service Sword and the Script Media, LLC in 2016 which specializes in providing integrated marketing communications services to the B2B sector. In his spare time, Frank also scuba dives, skydives and trains BBJ. Frank holds a B.A. in Film and TV production from Worcester State University, an M.A. in Public Communication from American University, and an M.B.A. in Business Administration and Management from Marymount University.

Frank Strong is a US marine veteran and father with an interest in B2B Tech. He founded boutique PR service Sword and the Script Media, LLC in 2016 which specializes in providing integrated marketing communications services to the B2B sector. In his spare time, Frank also scuba dives, skydives and trains BBJ.

Frank holds a B.A. in Film and TV production from Worcester State University, an M.A. in Public Communication from American University, and an M.B.A. in Business Administration and Management from Marymount University.

Latest Articles By Frank Strong

9 Things High-Performing Marketers Do Differently [Study]

Salesforce published its seventh annual State of Marketing report this year. It was based on a survey of 8,227 marketers…

Frank Strong
December 19, 2021
B2B Marketing

The 10 Top Communications Challenges in PR

Businesses have faced problem after problem since March of 2020 and the people they relied on the most to help…

Frank Strong
August 31, 2021
Public Relations

Marketing Budgets are Growing Again, Say CMOs, and Marketing’s Standing as Well

“Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey. The CMO Survey,…

Frank Strong
April 8, 2021
B2B Marketing

26 Predictions for Marketing, Content Marketing, and PR in 2021

Predictions usually include some element of aspiration. It’s not just what we think will happen, but also a reflection in…

Frank Strong
December 30, 2020
Marketing

B2B Tech Buyers Consume 11 or More Pieces of Vendor Content

The B2B technology market has a long sales cycle, multiple stakeholders involved in buying decisions and lots of content. That’s…

Frank Strong
October 14, 2020
B2B Marketing

Comms Study: Politics is So Partisan ‘It’s Sucking Up all the Oxygen’ for Business

Nearly three-quarters of professional communicators say partisan politics has complicated communications for brands and businesses. That’s according to the 2020…

Frank Strong
August 20, 2020
Public Relations

These 17 Surveys Show the Frothy Effects of the Coronavirus on Marketing

Surveys are an imperfect research tool. However, it’s the best tool we have at the moment. This is because there…

Frank Strong
May 19, 2020
Marketing

Buy Low and Sell High: You Should Not Cut Your Marketing and PR Budget Right Now

Marketing budgets are being reviewed at the moment. That’s probably not a surprise – you are probably experiencing this yourself…

Frank Strong
April 5, 2020
Marketing

Content Marketing Has to Be “Its Own Thing”

One of the biggest mistakes in content marketing is when organizations and businesses do not treat it like a distinct…

Frank Strong
February 25, 2020
Content Marketing

30 Down-to-Earth Marketing and PR Predictions for 2020 From Professionals in the Field

Predictions reflect facts, experience, and often a bit of hope for the future. I asked a whole bunch of professionals…

Frank Strong
December 30, 2019
Marketing

B2B Marketing: 5 Techniques for Fostering Clients into Public References

A reporter was interested in a story pitch. He interviewed my client and at the end asked for a customer…

Frank Strong
August 23, 2019
B2B Marketing

3 Ways Public Relations and Human Resources Can Team Up to Win the Talent Wars

The best public relations (PR) professionals are problem-solvers. No one needs problem-solving now like human resources (HR). As a community,…

Frank Strong
July 16, 2019
Human Resources

Getting Comfortable with Risk Central to PR Success, Suggests Survey

There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press…

Frank Strong
March 20, 2019
Public Relations

7 Pitfalls Where Content Marketing Can Fall Apart for B2B Marketers

Multiple surveys show the majority of businesses say they are doing content marketing. Many say they plan to increase the…

Frank Strong
February 15, 2019
B2B Marketing

48 PR Pros You Should Follow On Twitter That Aren’t Internet Famous

You've seen those list posts. The sort that runs with titles like this: "25 PR thought leaders that you must…

Frank Strong
September 14, 2018
Public Relations

12 Essential Steps Public Relations Should Take After Earning a Media Mention

If you are going to invest in public relations (PR), then you want to get the most out of it.…

Frank Strong
September 7, 2018
Public Relations

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