Farah Kim

Contributor
4 Articles

With over a decade of digital marketing experience, I love helping SME businesses grow their online presence with audience-driven, human-centric strategies. I aim to cut through the noise & provide genuine, helpful guidance for businesses, entrepreneurs & startup founders. 

Latest Articles By Farah Kim

5 DIY Design Tools (Other than Canva) For When You’re Short on a Designer

If there’s one thing busy marketers like myself often complain about - it’s the lack of good and affordable designers…

Farah Kim
June 8, 2021
Branding

Why Small Businesses Need to Invest in Digital Branding to Survive the Competition

Quick question: What do you understand by the term, ‘digital branding?’ Over the course of my decade-long experience, I’ve received…

Farah Kim
April 2, 2021
Small Business

How to Get a Customer 360 View for a Personalization Initiative

Customer personalization is the way forward in this competitive business landscape. With giants like Amazon, Netflix, Spotify, banking on hyper-personalization,…

Farah Kim
September 11, 2020
Consumer Marketing

What Happens When Your Customer Records are Not Linked Across Your Business Systems?

Big data is all the rage these days. Businesses are frantically investing millions in demographics, psychographics, behavioral, lifestyle, and household…

Farah Kim
August 19, 2020
Big Data

Other Authors

Jay Leonard
Contributor
200+ Articles
Connor Brooke
Tech Expert
200+ Articles
James Spillane
Crypto Expert
200+ Articles
Alan Draper
Cryptocurrency Analyst
200+ Articles
Mohit Oberoi
Ecommerce Expert
200+ Articles
Alejandro Arrieche
Business Expert
200+ Articles
Dominic Kimani
Contributor
200+ Articles
Jimmy Aki
Contributor
200+ Articles
Kane Pepi
Contributor
200+ Articles
Michael Abetz
Contributor
200+ Articles