Erika Dickstein

B2C Expert
12 Articles

Erika Dickstein loves chocolate. More relevant here, she works with small businesses on web presence and creating a websites that don't just look good, but perform. She speaks regularly, conducts online classes and creates websites, all with the goal of teaching small businesses the fundamentals of online strategy. You can connect with Erika (or offer her chocolate) on LinkedIn, Twitter, Facebook or the Spring Insight website. Did we discuss chocolate yet?

More Articles from Erika Dickstein

The Bare Minimum Guide to Local SEO for a Small Business

The thing you learn about owning a small business is that there is always something else you should be…

Erika Dickstein
July 11, 2021
SEO

What Is a Content Grid and Why Do You Need One?

On a monthly basis, we at Spring Insight need to come up with a lot of blog topics, some…

Erika Dickstein
June 29, 2021
Content Marketing

SEO and Content Marketing: The Chicken and The Egg of Online Marketing

You know that SEO and content marketing go hand-in-hand. But, you might ask yourself, to what extent should SEO,…

Erika Dickstein
June 20, 2021
Content Marketing

Does SEO Matter for Professional Services Companies in 2021?

This will age me, but I remember the old days of Search Engine Optimization (SEO). In the 2000s and…

Erika Dickstein
March 14, 2021
SEO

It All Matters

Have you ever watched the TV show The Wire? I won’t go on here about what a good show…

Erika Dickstein
February 16, 2021
Web Design

Lessons 2020 Taught Us About Our Website

No one can say that 2020 wasn’t a good teacher. With every passing week and every “unprecedented” news story,…

Erika Dickstein
January 18, 2021
Web Design

How Do You Assess Risk When it Comes to Your Website?

You know what I have been thinking about a lot lately? What would 2019 Erika think if she was…

Erika Dickstein
December 10, 2020
Web Design

2020, The Year of the Webinar

There is nothing particularly new and innovative about webinars. Surely you have been going to webinars for years. But,…

Erika Dickstein
December 4, 2020
Digital Marketing

Your Team is Virtual. What Do You Do About Pictures?

Remember when everyone who worked together sat in the same office? I am not even talking about pre-pandemic here.…

Erika Dickstein
November 1, 2020
Workplace Culture

6 Questions to Ask Yourself Before you Hire a Web Firm

It’s time to build your next website! That is awesome news. We hope we get a chance to talk…

Erika Dickstein
October 16, 2020
Strategy

Your Website Needs a Care Plan

Recently, a care plan client of mine asked me to provide some design work for her website. When I…

Erika Dickstein
July 27, 2020
Web Design
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