The Interactive Advertising Bureau (IAB) recently surveyed a range of consumer brand marketers to understand their 2021 customer acquisition objectives,…
Marketing
Erik Koenig is the Chief Marketing Strategist and President at SeQuel Response, an award-winning direct response agency based out of Minneapolis, Minn. With over 10 years of direct marketing experience, Erik has a passion for helping brands optimize their channel performance with data-driven strategy and an integrated approach to online and offline campaigns.