The Interactive Advertising Bureau (IAB) recently asked various consumer brand marketers about their goals for customer acquisition, marketing plans, and…
Marketing
Erik Koenig is the Chief Marketing Strategist and President at SeQuel Response, an award-winning direct response agency based out of Minneapolis, Minn. With over 10 years of direct marketing experience, Erik has a passion for helping brands optimize their channel performance with data-driven strategy and an integrated approach to online and offline campaigns.