An executive dashboard is a simple one-page understanding between you and your executive team of marketing’s value and contribution.…
Marketing
More Articles from Engelina Jaspers
A playbook is not only an indispensable tool for sports teams, but also for winning in the game of…
Marketing
A messaging framework is where your company’s story begins. As such, creating the right messages for your company deserves…
Marketing
Stellar marketing requires thoughtful planning. A well-crafted and concise communications brief will save you hours of frustration, rework and…
Marketing
Agility is often characterized as the ability to think, understand and move quickly and easily. Nimble. Alert. Graceful. Swift.…
Strategy
One of the key lessons of 2020 is the need for companies, and individuals, to become more resilient. Many…
Leadership
Marketing reinventions go by many names—transformations, makeovers, revamps, redesigns, overhauls, transitions, readjustments and more. Regardless of the label, most…
Strategy
I didn’t see THAT coming. I’m shocked! What just happened? Despite ample warning signs, most employees are still surprised…
Marketing
Amidst the tragedy, challenges and uncertainty that has defined 2020, the year has also proffered opportunities for us to…
Customer Experience
There is no shortage of opinions on what’s needed for business to recover from the current pandemic. New technology…
Strategy