Engelina Jaspers, Author at Business2Community

Engelina Jaspers

Contributor
6 Articles

Engelina Jaspers is a student and teacher of marketing and career agility. Her 30-year experience as a corporate executive leading companywide transformation and building nimble marketing organizations comes through in her book, articles and workshops. Engelina is the author of Marketing Flexology: How to Outsmart Change and Future-proof Your Career. To find out where you fall on the agility continuum, take her free Marketing Agility Assessment.

Latest Articles By Engelina Jaspers

Leading Change: The Project Management Office (PMO)

Whether it’s seizing upon a new growth opportunity, solving a current business obstacle, or implementing a companywide change, companies are…

Engelina Jaspers
February 25, 2021
Marketing

Know What Problem You’re Solving: The Creative Brief

Stellar marketing requires thoughtful planning. A well-crafted and concise communications brief will save you hours of frustration, rework and added…

Engelina Jaspers
December 15, 2020
Marketing

What’s Needed Most: Stability or Agility?

Agility is often characterized as the ability to think, understand and move quickly and easily. Nimble. Alert. Graceful. Swift. Stability…

Engelina Jaspers
November 23, 2020
Strategy

4 Signs a Marketing Reorganization is Coming and How to Prepare

I didn’t see THAT coming. I’m shocked! What just happened? Despite ample warning signs, most employees are still surprised (angry,…

Engelina Jaspers
October 21, 2020
Marketing

Why Agility is Essential to Your Survival: 15 Eye-Opening Stats

There is no shortage of opinions on what’s needed for business to recover from the current pandemic. New technology tools?…

Engelina Jaspers
October 1, 2020
Strategy

6 Core Marketing Processes That Will Make Your Team More Agile

geralt | Pixabay Want to be a more agile marketer? Create more process. While it may seem counterintuitive, process can…

Engelina Jaspers
September 15, 2020
Marketing

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