Stellar marketing requires thoughtful planning. A well-crafted and concise communications brief will save you hours of frustration, rework and added…
Engelina Jaspers is a student and teacher of marketing and career agility. Her 30-year experience as a corporate executive leading companywide transformation and building nimble marketing organizations comes through in her book, articles and workshops. Engelina is the author of Marketing Flexology: How to Outsmart Change and Future-proof Your Career. To find out where you fall on the agility continuum, take her free Marketing Agility Assessment.