Emmanuel Soroba is a digital marketing strategist and the founder of Growth Strategies 101, a marketing consultancy and award-winning blog for startups and small businesses.
by Emmanuel Soroba - A lot of our purchase habits and decision-making processes have been reshaped by the internet. For instance, before going…
by Emmanuel Soroba - Growth hacking is a marketing approach that involves using unorthodox tactics to rapidly grow a business. The concept was…
by Emmanuel Soroba - The majority of small businesses don’t survive beyond 5 years. And while that can be attributed to many factors,…
by Emmanuel Soroba - The idea of doing things “virtually” has now become as normal as going to the grocery store to buy…
by Emmanuel Soroba - Social proof is the idea that humans subconsciously copy each other. It is ingrained deep in our DNA. We…
by Emmanuel Soroba - An estimated 85% of people search for products online, whereas 67% are influenced by reviews. The internet has significantly…
