Elliot Begoun, Author at Business2Community

Elliot Begoun

Contributor
36 Articles

Elliot Begoun is the Principal of The Intertwine Group, a practice focused on accelerating the growth of emerging food and beverage brands. He helps clients gain distribution and win share of stomach. His articles appear in publications such as the Huffington Post, SmartBrief, and Food Dive

Latest Articles By Elliot Begoun

Make It a Mission, Not a Job!

I’ve always been willing to go full kimono with you, so why not start this year by doing so again?…

Elliot Begoun
January 5, 2022
Strategy

Great Is Good. Different Is Better

We compete, that is what we do. Some more fiercely than others. That competition can be internal, which is where…

Elliot Begoun
October 21, 2021
Leadership

I Am Still Worried About Discovery

Canva.com Before the outbreak of COVID, I was concerned that too few brands had a clear strategy to drive discovery…

Elliot Begoun
September 22, 2021
Leadership

Optimizing the Shopper Continuum

I will start this installment in my series on the Tardigrade traits by letting you in on a bit of…

Elliot Begoun
August 25, 2021
Strategy

Founders Don’t Get Ducks, Just Crazy Roosters

I wanted to revisit this article as I feel it is needed in this moment in time. Please reach out…

Elliot Begoun
August 11, 2021
Leadership

Tardigrades Are Investment Ready

Raising money is hard, but too many of you make it even harder. I am sorry, but some tough love…

Elliot Begoun
August 6, 2021
Strategy

Tardigrades Question Everything

This article is the next installment in a series on the characteristics of a Tardigrade brand. A nimble, capital-efficient, resilient…

Elliot Begoun
July 29, 2021
Strategy

The Tardigrade Growth Hypothesis

Let’s continue our deeper investigation into the critical characteristics of a Tardigrade brand. The second of the ten traits is…

Elliot Begoun
July 16, 2021
Strategy

The Capital Efficient Tardigrade

This article is a continuation of a series on the traits of a Tardigrade brand. In my last article, I…

Elliot Begoun
July 8, 2021
Strategy

I Don’t Know Jack Squat!

I make a living of not knowing. That sounds like an odd statement, but it is true. I embrace not…

Elliot Begoun
April 22, 2021
Leadership

The Unexplored Reasons Founders Fail

Canva.com A founder of an emerging natural products brand faces fierce headwinds. It’s not easy to take an idea, commercialize…

Elliot Begoun
April 14, 2021
Strategy

No More Consumers!

I don’t like the term “consumer.” It is one-dimensional and does not accurately depict the relationship we enjoy with the…

Elliot Begoun
April 10, 2021
Consumer Marketing

Founders Need to Own Their Success

Canva.com There are times that call for tough love and this is one of them. As a founder of a…

Elliot Begoun
March 29, 2021
Leadership

Don’t Let a Crisis Go to Waste

Canva.com Before I go any further, I want to let you know that this article is more personal than most…

Elliot Begoun
March 18, 2021
Strategy

The Secret That Helped Me Understand People & Build More Effective Relationships

Wait, before you start reading, are you sure you are alone? Slowly, and without being too obvious, look around. Is…

Elliot Begoun
March 11, 2021
Communications

We Invite the Fire Drills

The scene that comes to mind is from Kindergarten Cop. The fire alarm goes off, and John Kimble (Arnold Schwarzenegger)…

Elliot Begoun
February 23, 2021
Leadership

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