Elliot Begoun, Author at Business2Community

Elliot Begoun

Contributor
9 Articles

Elliot Begoun is the Principal of The Intertwine Group, a practice focused on accelerating the growth of emerging food and beverage brands. He helps clients gain distribution and win share of stomach. His articles appear in publications such as the Huffington Post, SmartBrief, and Food Dive

Latest Articles By Elliot Begoun

Make It a Mission, Not a Job!

I’ve always been willing to go full kimono with you, so why not start this year by doing so again?…

Elliot Begoun
January 5, 2022
Strategy

Great Is Good. Different Is Better

We compete, that is what we do. Some more fiercely than others. That competition can be internal, which is where…

Elliot Begoun
October 21, 2021
Leadership

Optimizing the Shopper Continuum

I will start this installment in my series on the Tardigrade traits by letting you in on a bit of…

Elliot Begoun
August 25, 2021
Strategy

Founders Don’t Get Ducks, Just Crazy Roosters

I wanted to revisit this article as I feel it is needed in this moment in time. Please reach out…

Elliot Begoun
August 11, 2021
Leadership

Tardigrades Are Investment Ready

Raising money is hard, but too many of you make it even harder. I am sorry, but some tough love…

Elliot Begoun
August 6, 2021
Strategy

The Tardigrade Growth Hypothesis

Let’s continue our deeper investigation into the critical characteristics of a Tardigrade brand. The second of the ten traits is…

Elliot Begoun
July 16, 2021
Strategy

Founders Need to Own Their Success

Canva.com There are times that call for tough love and this is one of them. As a founder of a…

Elliot Begoun
March 29, 2021
Leadership

Consumers Aren’t Interested In Your Product

Canva. com This may come as a shock; consumers aren’t all that interested in your product. Many founders lose sight…

Elliot Begoun
October 14, 2020
Consumer Marketing

No Rest for the Weary

This is going to be another of my tough love articles. So, if you don’t feel like having some cold…

Elliot Begoun
July 22, 2020
Workplace Culture

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