Efrat Vulfsons is the Co-Founder of PR Soprano and a data-driven marketing enthusiast, parallel to her soprano opera singing career.
Efrat holds a B.F.A from the Jerusalem Music Academy in Opera Performance
Email marketing is there, and it’s not going away very soon. It’s still a very potent means of reaching…
Consumer insights have become a veritable source of information for brands; by deploying text mining and sentiment analysis, you…
There is no doubt that internet access and adoption have been on the increase; this factor has also enabled…
It was brick and mortar; it was offline shopping; the borders were there as stumbling blocks, you must cross…
The internet making the “world a global village” may mean different things to different people; however, it is a…
Since the Covid-19 pandemic, brands need to look for better ways to improve customer experience. As this crisis forces…
Word of mouth marketing is by no means a new concept, and it’s one that lives on to this…
As eCommerce continues to prove itself as one of today’s most lucrative marketing channels, companies should ensure that they’re…