Efrat Vulfsons is the Co-Founder of PR Soprano and a data-driven marketing enthusiast, parallel to her soprano opera singing career.
Efrat holds a B.F.A from the Jerusalem Music Academy in Opera Performance
Email marketing is there, and it’s not going away very soon. It’s still a very potent means of reaching across…
Consumer insights have become a veritable source of information for brands; by deploying text mining and sentiment analysis, you can…
It was brick and mortar; it was offline shopping; the borders were there as stumbling blocks, you must cross the…
Since the Covid-19 pandemic, brands need to look for better ways to improve customer experience. As this crisis forces most…
Word of mouth marketing is by no means a new concept, and it’s one that lives on to this day.…
The year 2020 ushered in many changes, chiefly due to COVID-19. People around the world adopted new habits for working,…