Dhariana Lozano has been in the social media and digital marketing world for over a decade. She is the President of Block And Ave., a boutique social media marketing firm based in New York City. Her experience ranges in creating social media strategies and consulting for B2B and B2C brands, entrepreneurs and personalities to help them stand out and break through digital walls for ongoing success. She blogs at DhariLo.com where she provides social media tips, resources and courses. She is a Hubspot Academy course contributor, Social Media Today Expert, and you can find her articles in Social Media Week, Business 2 Community and the AgoraPulse blog. You can connect with Dhariana by sending her a tweet @DhariLo or following her on Instagram @DhariLo.
by Dhariana Lozano - Nothing is more frustrating than putting time into creating content, showing up on social media, taking time to make sure…
by Dhariana Lozano - Selling on social media isn’t always so straightforward. Most of us are not a big celebrity where one tweet or…
by Dhariana Lozano - The coveted “Swipe Up” feature on Instagram Stories. Only accessible to those with 10,000 or more followers, it allows those…
by Dhariana Lozano - If you’re a social media professional you know how much time building and keeping up a social media presence can…
by Dhariana Lozano - In my opinion, Twitter is the most social of all the social media networks. You can do things like share…
by Dhariana Lozano - In the current state of social media marketing, it’s all about engaging the audience you currently have. It’s not always…
by Dhariana Lozano - So you’re finally ready to get started with live videos on social media, but the next question might be: Dhariana,…
by Dhariana Lozano - All my blog readers know I love social media analytics. I can’t stress how important it is to keep track…
by Dhariana Lozano - As time goes on it feels like organic reach online seems to continue to decline. In this post I’ve complied…
by Dhariana Lozano - I wanted to give you all a simple breakdown on how you can get ready for the new year with…
by Dhariana Lozano - Here’s a list of simple and effective things you can try on social media in 2019! 1. Ephemeral content I…
by Dhariana Lozano - Creating a social media strategy for your brand or business can be overwhelming. In this post I’ll break down the…
by Dhariana Lozano - Do you feel like you’re hitting a wall when it comes to your social media marketing strategy? Here are some…
by Dhariana Lozano - Social media can be a lot to take in all at once, especially when you’re just starting out. Here is…
by Dhariana Lozano - Trying to build a brand on social media without a defined social media strategy can be really counter productive and…
by Dhariana Lozano - Twitter’s 280 character limit has recently rolled out to everyone! In this post I’ll give you a few tweet ideas…
by Dhariana Lozano - Yesterday Instagram rolled out Stories Highlights, so today I’m here to break down how you can utilize the new Instagram…
by Dhariana Lozano - There are so many successful accounts on Instagram – but what can we attribute to their success? Over the past…
by Dhariana Lozano - Creating value and offering great information to your audience and potential customers is key in acquiring and retaining your social…
by Dhariana Lozano - Instagram’s update brought us a new way to share photos and videos on the network. Now you’re able to share…
by Dhariana Lozano - A few posts ago I went over how to create a social media content calendar and reviewed how you can…
by Dhariana Lozano - Creating a social media content calendar can seem like a daunting task, but it doesn’t have to be! With a…
by Dhariana Lozano - You’ve gathered followers, you post content consistently – but something still seems to be missing… engagement! Sometimes ramping up social…
by Dhariana Lozano - So your brand or business is on social media – but have you figured out why or what you want…
by Dhariana Lozano - Social media is more of a marathon than a sprint. If you feel like your social media strategy and growth…
by Dhariana Lozano - Hashtags are an essential part of social media marketing and growth on Instagram and Twitter. With that said using hashtags…
by Dhariana Lozano - The new year is here, so I wanted to recap some of the 2016 updates that will help you gain…
by Dhariana Lozano - This past week was been filled with live video updates on your favorite social media networks! Now you can share…
by Dhariana Lozano - Snapchat is on the rise, and businesses are starting to join the network to connect with a younger demographic. Snapchat…
by Dhariana Lozano - Influencer marketing is a little more complicated than it seems. As if it isn’t hard enough to find influencers that…
by Dhariana Lozano - When your social media reach slows down or grows stagnant, it means it may be time to employ new tactics…
by Dhariana Lozano - Just as in life, many things can go wrong with your business. With social media keeping us connected second to…
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