Derek Gleason, Author at Business2Community

Derek Gleason

Contributor
6 Articles

Latest Articles By Derek Gleason

FLoC: Google’s Plan to Kill Off Third-Party Cookies

Third-party cookies are the new Flash. Safari and Firefox have already started to wean advertisers from them. Now, reluctantly, Google…

Derek Gleason
February 19, 2021
Online Marketing

The Should-How Fallacy (Or Why “Correct” Isn’t “Useful”)

Get a chicken. Cook it until it’s perfectly done. Reduce the jus to a nice pan sauce. Then finish it…

Derek Gleason
December 6, 2020
Online Marketing

Paywalls, SEO, and the Need for a Damn Good Brand

Think it’s tough to earn links or shares for your content? Try earning money. For publishers, doing so is a…

Derek Gleason
July 7, 2020
SEO

Content Research: 4 Ways to Find a Ton of Wins

If I told you that a post earned 30 links and 100 shares, how would you respond? “Wow, must’ve been…

Derek Gleason
June 14, 2020
Content Marketing

Updating Content: Process and Results for CXL

The traditional blog format—regular, sequential publishing of diary-style entries—no longer makes sense for most businesses. To be honest, it never…

Derek Gleason
March 30, 2020
Content Marketing

No More “Double Dipping” on Featured Snippets—Does It Matter?

On January 23, Google announced that “If a web page listing is elevated into the featured snippet position, we no…

Derek Gleason
February 3, 2020
SEO

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