Deborah Holstein has 20+ years leading marketing in SaaS businesses having flexed every marketing muscle along the way: metrics/insights, brand, PR/social/content, pricing/packaging, website optimization, and programs for acquisition and upsell. Deborah has a track record of successfully building and motivating highly productive marketing teams. She holds an MBA from New York University in Marketing and Statistics and a BS in business from Georgetown University.
by Deborah Holstein - “Teamwork makes the dream work!” We’ve heard this phrase (ad nauseam) so it can be received with a covert, cynical…
by Jay Leonard - Marketing’s adoption of metrics, attribution, analytics and ROI has been transformational for the business and we’ve all seen the stats…
by Jay Leonard - Every B2B marketing team needs to be agile (and I mean agile in the primary definition of the word –…
by Jay Leonard - Good leaders are very rare. In fact, Gallup estimates that just 10% of people have these innate leadership talents: motivate…
by Kane Pepi - 80% of businesses are deploying content across their entire organizations indicates a recent report by Altimeter. From marketing to sales,…
by Jay Leonard - CMOs, VP’s and Heads of Marketing – congrats you’ve earned that title with your years of hard work and successful…
by Kane Pepi - Let’s face it. Work has always been social. Since people first started working in offices, they have been sharing ideas,…
by Connor Brooke - Not every person is fortunate enough to have ever worked closely with and learned from a truly exceptional leader. And…
by Kane Pepi - I was recently reminded of a time when a leadership team I was on was in the midst of planning…
by Connor Brooke - It’s that time of year again when we hear about the famous and accomplished making commencement addresses to new graduates.…
by Connor Brooke - Many people hear the term mindfulness meditation and instantly their eyes narrow with alarm or roll back into their heads.…
by Jay Leonard - It’s that time of year again. Time to reflect on the past year and put resolutions together for the New Year.…
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