David Libby

Contributor
15 Articles

David Libby is a public relations and social media marketing consultant at 2pinz. He has over 24 years of public relations experience and over 12 years in social media marketing across a variety of sectors including Cybersecurity, Network Security, Data Security, Data Management, Cloud Computing, Artificial Intelligence, Air Pollution, Water Pollution, Renewable Energy, Recycling, Cleantech, Transportation, and Government Environmental Agencies.

Latest Articles By David Libby

PR for Startups: 3 Mistakes B2B Tech Startups Make (And How to Avoid Them)

Working for a B2B Tech Startup? Don't make these common public relations mistakes - read this instead. Startups make mistakes…

David Libby
December 14, 2021
Startups

What KPIs Are Startups (Not) Tracking?

This year what factors are your startups tracking and hanging on to? There are so many dependencies. From the Coronavirus…

David Libby
June 17, 2021
Startups

Musings on Media: How to Identify Which Journalist to Pitch

At 2pinz, one of the many challenges we help B2B tech startups face is who to pitch their story to.…

David Libby
April 30, 2021
Public Relations

The Democratization of Tech Doesn’t Matter if the Tech Isn’t Easy to Use

Sure, make tech available to everybody! Let’s get it out there. Everyone should have access to it. But, wait. What?…

David Libby
March 16, 2021
Customer Experience

When You’re Stuck in Second Place

You don’t know what competition is until you challenge yourself to get ahead With all of the tech heavyweights taking…

David Libby
March 10, 2021
Public Relations

Survey: How Enterprises Deal With the Effects of the Pandemic

The year 2020 became extremely challenging for most enterprises. Almost all industries had to deal with the impact of the…

David Libby
February 8, 2021
Startups

Top 10 B2B Marketing Trends for 2021

The year 2020 was one of the strangest times in recent history due to the pandemic. It slowed down the…

David Libby
January 19, 2021
B2B Marketing

Mastering Media Coverage: How Did These Companies Get Press?

Have you ever launched a company and wondered why the competition is getting press in publications where you’re not? What…

David Libby
December 16, 2020
Public Relations

3 Golden Rules of the Startup Pivot

To pivot or not to pivot. Is that the question? Depends if you think a startup pivot is a startup…

David Libby
November 2, 2020
Startups

Top 5 Best Press Kit Examples and Why They Matter

Press kits are usually available on the homepage for transparency and ease of use, but various businesses and websites use…

David Libby
September 28, 2020
Public Relations

Top 4 Best Media Pitch Examples

A media pitch is usually a concise email that describes a particular story or an event in brief outlines, as…

David Libby
September 14, 2020
Public Relations

The Ultimate Press Release Template: 4 Easy-to-Implement Tips

Drafting a press release sounds easy enough to do, right? Wrong. You may think that all you need to do…

David Libby
August 26, 2020
Public Relations

3 Things to Know Before Starting a PR Campaign

With limited resources, it’s important to know these three tips before starting a PR campaign and how to gain traction.…

David Libby
August 11, 2020
Public Relations

Why PR Pros Shouldn’t Do Social Right Now

Hey, PR pros! I’m gonna just straight up tell you that if you think that you can manage PR and…

David Libby
June 21, 2020
Public Relations

Now is the Time to Look, Not Think, Outside of the Box

Hey, Marketers! Is your crystal ball on the fritz? Is your historical marketing data not helping you now? It’s time…

David Libby
May 25, 2020
Marketing

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