David Libby is a public relations and social media marketing consultant at 2pinz. He has over 24 years of public relations experience and over 12 years in social media marketing across a variety of sectors including Cybersecurity, Network Security, Data Security, Data Management, Cloud Computing, Artificial Intelligence, Air Pollution, Water Pollution, Renewable Energy, Recycling, Cleantech, Transportation, and Government Environmental Agencies.
by David Libby - Working for a B2B Tech Startup? Don’t make these common public relations mistakes – read this instead. Startups make mistakes…
by David Libby - This year what factors are your startups tracking and hanging on to? There are so many dependencies. From the Coronavirus…
by David Libby - At 2pinz, one of the many challenges we help B2B tech startups face is who to pitch their story to.…
by David Libby - Sure, make tech available to everybody! Let’s get it out there. Everyone should have access to it. But, wait. What?…
by David Libby - You don’t know what competition is until you challenge yourself to get ahead With all of the tech heavyweights taking…
by David Libby - The year 2020 became extremely challenging for most enterprises. Almost all industries had to deal with the impact of the…
by David Libby - The year 2020 was one of the strangest times in recent history due to the pandemic. It slowed down the…
by David Libby - Have you ever launched a company and wondered why the competition is getting press in publications where you’re not? What…
by David Libby - To pivot or not to pivot. Is that the question? Depends if you think a startup pivot is a startup…
by David Libby - Press kits are usually available on the homepage for transparency and ease of use, but various businesses and websites use…
by David Libby - A media pitch is usually a concise email that describes a particular story or an event in brief outlines, as…
by David Libby - Drafting a press release sounds easy enough to do, right? Wrong. You may think that all you need to do…
by David Libby - With limited resources, it’s important to know these three tips before starting a PR campaign and how to gain traction.…
by David Libby - Hey, PR pros! I’m gonna just straight up tell you that if you think that you can manage PR and…
by David Libby - Hey, Marketers! Is your crystal ball on the fritz? Is your historical marketing data not helping you now? It’s time…
by Kane Pepi - I recently sat down with the head of a leading public relations agency. In our conversation, the executive very poignantly…
by Connor Brooke - Today I’m going to share three social monitoring platforms that will help improve your influencer relations. Let’s hope that these…
by Connor Brooke - Today I’m going to help you build your B2B tech PR agency with these three sales tools. Hopefully, this will…
by Jay Leonard - Today I’m going to help you drive your content marketing with these three video creation platforms. Hopefully, this will get…
by Connor Brooke - Today I’m going to share three software applications that will help kick up your social media. Let’s hope that these…
by Connor Brooke - Today I’m going to share three CRM tools that will help improve your public relations. Let’s hope that these get…
by Kane Pepi - Today I’m going to help you lift your public relations with three content marketing tools. Hopefully, this will get your…
by Connor Brooke - As we come to the end of the baseball season, I was reminded by Ron Wotus, third-base coach of the…
by Kane Pepi - “An ounce of prevention is worth a pound of cure.”—Ben Franklin Turn on the news tonight and you may briefly…
by Jay Leonard - You think you know how to repurpose content for social, right? You would be surprised how many content marketers and…
by Kane Pepi - A B2B technology client had a content calendar that showed what content assets were either in production or were slated…
by Jay Leonard - Become a what? A “Brand Journalist”? What’s that you say? It’s part of the communication fabric of the here and…
by Kane Pepi - Matthew Royse wrote an intriguing post for RAGAN’s PR Daily touting the 10 most effective social media tools for PR…
by Kane Pepi - Forgive me while I rant. Your total number of social media influencers do not equal your total influence. You are…
by Kane Pepi - America’s generation of future marketers is growing up on video and in photos. They’re becoming naturally accustomed to documenting their…
by Connor Brooke - B2B technology companies aren’t on Facebook because they want to be, they are because they have to be. Because their…
by Kane Pepi - Many B2B technology brands today are not taking advantage of video content that can be reshared across social media platforms.…
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