David Dodd is a B2B business and marketing strategist, author, and marketing content developer. He works with companies to develop and implement marketing strategies and programs that use compelling content to convert prospects into buyers.
Read more of David's thinking at his B2B Marketing Directions blog, and connect with him on Twitter and LinkedIn.
by David Dodd - The role of millennials in B2B buying decisions, and their distinctive attitudes and behaviors as business buyers have become major…
by David Dodd - Last fall, the New York chapter of the American Marketing Association published a research report that should be required reading…
by Connor Brooke - One of the marketing thought leaders I pay close attention to is Mark Schaefer. Mark is the author of several…
by Connor Brooke - In my last article, I discussed some of the major findings from the State of Original Research for Marketing 2019…
by Kane Pepi - A few weeks ago, Mantis Research and BuzzSumo published the results of their latest survey regarding the use of original…
by Connor Brooke - There is no longer any doubt that marketers overwhelmingly believe in the value of personalization. Most marketing leaders now view…
by Connor Brooke - TrustRadius recently published the findings of its third annual B2B buying disconnect research. The 2019 B2B Buying Disconnect report was…
by Connor Brooke - Demand Gen Report’s 2018 Marketing Measurement & Attribution Benchmark Survey makes one point abundantly clear: Measuring marketing performance is both…
by Jay Leonard - Two recently-published reports paint a decidedly mixed picture of the current state of customer experience (CX) management. Most business leaders…
by Kane Pepi - More than two decades ago, Michael Porter warned about the dangers of relying on benchmarking and “best practices” to produce…
by Kane Pepi - Some pundits contend that account-based marketing will create better alignment between marketing and sales. In reality, ABM can be a…
by Kane Pepi - Marketing has always been linked with revenue generation and growth, but a rising number of marketing leaders contend that business…
by Kane Pepi - A recent survey by B2B Marketing and The Mx Group identified several differences between top-performing and poorly-performing B2B marketers. Not…
by Connor Brooke - Account-based marketing was one of the most significant trends in B2B marketing in 2018. It was the primary focus of…
by Kane Pepi - By now, most B2B companies will have established their revenue growth goals for this year. Growing revenues has never been…
by Jay Leonard - Unless you’ve been completely off the grid for the past several years, you’re well aware that the popularity of video…
by Connor Brooke - It’s now clear that thought leadership content is having a major impact on B2B buying decisions. Several recent studies have…
by Jay Leonard - In 1943, the psychiatrist Abraham Maslow introduced a theory of human motivation which proposed that people are motivated to satisfy…
by Kane Pepi - Most marketers will say that the “prime directive” of marketing is to drive revenue growth. But in reality, revenue growth…
by Kane Pepi - One of the major themes in B2B marketing and sales over the past decade has been the emergence of empowered…
by Kane Pepi - Content marketing has been an integral part of marketing at most B2B companies for most of the past decade. In…
by Connor Brooke - Most senior business leaders now recognize the strategic importance of providing outstanding customer experiences. Customer experience has been one of…
by Jay Leonard - In an earlier blog post, I discussed some of the major survey findings reported in The 2018 B2B Buying Disconnect…
by Kane Pepi - Customer value propositions are an essential part of a company’s business strategy and the foundation for all of its marketing…
by Jay Leonard - B2B buyers are conditioned to view vendor-provided information with a healthy dose of skepticism, and this makes lack of trust…
by Connor Brooke - There’s no longer any doubt that thought leadership content is having a major impact on B2B buying decisions. Several recent…
by Connor Brooke - For several years, marketing leaders have faced growing demands from the C-suite to prove the value of their activities and…
by Kane Pepi - For decades, the basic approach to B2B marketing and sales has been to identify a prospect’s “pain points,” and then…
by Jay Leonard - The business case for marketing-sales alignment has never been more compelling. According to the Aberdeen Group, companies with strong alignment…
by Kane Pepi - With the fourth quarter of 2017 now more than half completed, many B2B companies are well into their planning for…
by Connor Brooke - Credibility is the single most important attribute of great marketing content. Effective content must also be relevant and valuable, but…
by Connor Brooke - New research reveals what influences B2B buying decisions and explains why the B2B buying process is getting longer. Earlier this…
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