David Amerland's latest book is Intentional: How to Live, Love, Work and Play Meaningfully. He is also the author of The Sniper Mind: Eliminate Fear, Deal with Uncertainty and Make Better Decisions, Google Semantic Search and the best-selling SEO Help: 20 semantic search steps that will help your business grow. His The Social Media Mind: How social media is changing business, politics and science and helps create a new world order is the leading blueprint for understanding how to use social media and avoid its pitfalls. He runs his own blog on SEO and Online Marketing davidamerland.com. His book on trust: The Tribe That Discovered Trust is an in-depth, practical look at how trust is generated, propagated, lost and regained in the digital age.