Dave Wakeman, Author at Business2Community

Dave Wakeman

Contributor
15 Articles

As a consultant, writer, and teacher, Dave helps businesses find profitable growth, enter new markets, and achieve lasting success. He has worked with some of the best brands in the world like American Express, Google, Madison Square Garden, the Seattle Seahawks, and many others. You can find him writing daily about business growth, the business of live entertainment, and revenue at www.davewakeman.com. Sign up for his weekly newsletter on strategy and value: The Business of Value and get actionable tips, resources, and guides to help you grow your business. Or, if you are in the business of live entertainment, tickets, and events, check out Dave's Talking Tickets newsletter, one of the top resources in the world for folks that put on concerts, sports, theatre, and more.

Latest Articles By Dave Wakeman

3 Signs You Don’t Have a Real Strategy

I try to set a good example for my clients by doing a lot of market research. This takes many…

Dave Wakeman
November 24, 2021
Strategy

Keys to a Successful Strategy to Recover From COVID-19

Like most folks, I'm still unsure of what stage of the pandemic we are in: Are we hitting the end…

Dave Wakeman
October 7, 2021
Strategy

10 Ideas For a Successful Post-Pandemic Strategy

During the lockdown portion of the pandemic, I spent some time going back to school to freshen up on some…

Dave Wakeman
August 25, 2021
Strategy

3 Keys to a Successful Recovery Strategy

StartupStockPhotos / Pixabay I've been thinking about things in terms of frameworks lately. Why? Because I've found that complexity has…

Dave Wakeman
July 8, 2021
Strategy

The PARA Framework For Emergent Strategy

I've been away for a bit, working through a class on post-pandemic strategies. Why? Well, the answer is pretty simple.…

Dave Wakeman
May 14, 2021
Strategy

7 Marketing Rules You Should Never Break

Man, there is so much bad marketing advice rolling around that trying to keep up can give you a headache.…

Dave Wakeman
March 23, 2021
Marketing

5 Keys to Startup Marketing Success

I've been doing some advisory board work lately. This is fun because I get a chance to help root out…

Dave Wakeman
February 25, 2021
Startups

Real Marketers Don’t Guess!

I'll start with something that is likely to get me in trouble with #marketingtwitter, but marketing isn't about guesses, feelings,…

Dave Wakeman
February 9, 2021
Marketing

10 Ideas to Improve Your 2021 Marketing Plans

Since this post won't go live until shortly into the new year, let me break my own rule of saying…

Dave Wakeman
January 7, 2021
Marketing

Do the Old Rules of Marketing Still Work?

As we hit the homestretch on 2020, I've been thinking about what is important to consider as we move to…

Dave Wakeman
December 10, 2020
Marketing

3 Ways to Think Through Your Marketing Mid-Pandemic

As the coronavirus continues to disrupt the lives of people all over the world, trying to manage your business and…

Dave Wakeman
November 16, 2020
Marketing

How Do You Restart or Refocus Your Business Now?

One thing I've been thinking about a lot lately is how to refocus or rethink my business. Something I hear…

Dave Wakeman
October 26, 2020
Strategy

3 Things Smart Businesses Are Doing Now to Recover From the Pandemic…

As we hit September, I've been thinking more and more about how businesses can survive in the ongoing economic environment…

Dave Wakeman
September 7, 2020
Strategy

Strategy Is About Standing Out in a Commoditized World…Especially During a Pandemic

I've been doing a lot more thinking about strategy lately. Why? A lot of reasons really, but mostly because as…

Dave Wakeman
August 21, 2020
Strategy

Right Now, We Need To Focus On Our Basics…

Like almost everyone I know, I'm trying to figure out what emerging from the pandemic is going to look like…

Dave Wakeman
August 4, 2020
Strategy

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