Daniel Threlfall

Speed to lead is the elapsed time between someone expressing interest in your business and your sales reps’ earliest response.…

Inbound lead generation should be a major component of any business’s marketing strategy. What is inbound lead generation? Simply put,…

What is a lead distribution system? A lead distribution system is a business automation process that qualifies sales leads to…

If you have a fantastic product demo, you can almost guarantee you’ll convert prospects. That’s because product demos show potential…

Inbound leads vs. outbound leads. Both have the potential to be awesome customers. But there’s a different level of interest,…

Having a clear definition of a qualified lead is absolutely vital for A) generating quality leads and B) converting them.…

Live transfers are designed to facilitate silky smooth handoffs between an SDR and AE in real-time. But let’s be honest.…

At first glance, creating a sales process may seem like more of a burden than an asset. After all, most…

Knowing how to handle no shows is incredibly important, given that sales reps spend on average 20% of their time…

Marketing automation is no longer a passing trend. And although some still might be skeptical of what automation is truly…

Sales automation is the process of taking manual sales tasks and making them automatic by using software and artificial intelligence…

Sales acceleration focuses on one thing — swiftly moving leads through the sales cycle with maximum efficiency. It’s about converting…

What is an MQL? An MQL is a marketing qualified lead. What is an SQL? An SQL is a sales…

The sales acceleration formula involves using three key things to move leads through the sales cycle more quickly — data,…