Constantine Yurevich

Contributor
2 Articles

Latest Articles By Constantine Yurevich

How Machine Learning Can Finally Solve “(direct)/(none)”

Urchin, later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and…

Constantine Yurevich
October 2, 2020
Strategy

How to Get All Your Ad Data into Google Analytics

Not long ago, it was common for marketers and web analysts to spend the bulk of their day staring at…

Constantine Yurevich
August 7, 2020
Business Intelligence

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