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Connor Brooke

Tech Expert
200+ Articles

Latest Articles By Connor Brooke

WalmartLabs – Taking Big Data Into Retail

Walmart, the world’s largest retailer, acquired social media firm Kosmix just over a year ago, creating @WalmartLabs, with the intention to use this…

Connor Brooke
May 9, 2012
Marketing

5 Ways Social Media Can Facilitate Offline Networking

In a recent interview, I spoke about how anyone can use online networking to facilitate offline networking. Whether you’re an…

Connor Brooke
May 8, 2012
Business Articles

Free Shipping vs. Discounts

“For whatever reason, a free shipping offer that saves a customer $6.99 is more appealing to many than a discount…

Connor Brooke
May 7, 2012
Consumer Marketing

Pondering: The Key to Social Media Networking

Networking. Does this seem scary to you? Unable to figure out where you should start? I started thinking about networking…

Connor Brooke
May 6, 2012
Business Articles

Facebook Tagging – How it Works for Timelines and Pages

Although Facebook Tagging seems rather straightforward, when I received the following as a comment in another post, I decided to…

Connor Brooke
May 5, 2012
Business Articles

The Rise of Instagram in Social Marketing: Tapping Into Consumer Creativity

In just the past few weeks, there has been an explosion of brands jumping on the Instagram bandwagon. Track Social…

Connor Brooke
May 4, 2012
Business Articles

6 Amazing Retail Content Marketing Examples

In doing some research for a retail-oriented content marketing workshop, I learned one thing: retail content marketing case studies and…

Connor Brooke
May 3, 2012
Content Marketing

Understanding and Leveraging External and Internal Influence for Increased Sales

As marketers, our main aim is to sway people – to create a liking for our products, to encourage support…

Connor Brooke
May 3, 2012
Business Articles

Google Zerg Rush: The Best Easter Egg You Should Try Out

Have you typed ‘Zerg rush’ into Google yet? Doing so will bring up an easter egg that makes the ‘Os’…

Connor Brooke
May 2, 2012
Business Articles

The Changing Face of Retail – Where Fashion Meets Tech

I was lucky to be a VIP guest at DecodedFashion in New York this week, a new annual conference that…

Connor Brooke
May 2, 2012
Branding

Another REIT Sets IPO Terms

Western Asset Mortgage Capital Corporation, a REIT owned by Legg Mason, has announced its IPO terms. The company wants to…

Connor Brooke
May 1, 2012
Finance

What is the ‘Secret Sauce’ of Success?

What is the ‘secret sauce’ of this company’s success? I was at a gathering where the idea of ‘secret sauce’…

Connor Brooke
April 27, 2012
Business Articles

Why Great Writing Serves the Reader, Not the Ego

In college, I spent three years of my life sitting in a long, octagon-shaped room reading college students’ papers aloud.…

Connor Brooke
April 26, 2012
Content Marketing

Brand Passion Index: Pizza Hut Takes the Biggest Piece of the Pie

As a native New Yorker (full disclosure: actually raised in New Jersey), I love a slice of pizza with a…

Connor Brooke
April 26, 2012
Branding

New Windows Intune Release Expands Mobile-Device Management

Managing an entire organization’s IT network can be a daunting task for a small team — and certainly for one…

Connor Brooke
April 26, 2012
Business Articles

Negative SEO – A New Cottage Industry

Google in its fight against webspam has recently unveiled several new changes to its algorithm to combat this. When I…

Connor Brooke
April 26, 2012
Business Articles

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