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Connor Brooke

Tech Expert
200+ Articles

Latest Articles By Connor Brooke

Measuring The ROI Of Your Digital Marketing Channels

Digital marketing is a great way to promote your business. Creating a digital marketing strategy lets you reach your target…

Connor Brooke
February 20, 2013
Online Marketing

How to Succeed with Marketing Automation, Lesson 1: The Discovery Workshop

There is a lot of discussion about buying marketing automation, but we less often we see information about implementation strategies…

Connor Brooke
February 20, 2013
Business Articles

Blue VS Orange: The Battle of Cool Calm and Vibrant Energy

When Glasgow installed blue street lights in public areas, police recorded a noticeable decrease in crime in areas illuminated by…

Connor Brooke
February 20, 2013
Branding

Six B2B Advertising Clichés To Avoid (If You Can)

It’s said there are seven basic plots in literature that all stories derive from. If so, how can we call…

Connor Brooke
February 19, 2013
B2B Marketing

Dealing with the Politics in Project Management

The type of working relationships and personal dynamics that develop between the members of a project team and others involved…

Connor Brooke
February 19, 2013
Leadership

Why You Should Benchmark Your Supply Chain

Identifying areas of improvement in a supply chain and making efforts to tackle them is a continuous process. One of…

Connor Brooke
February 19, 2013
Business Articles

New Technologies in Schools: A Good Investment?

In any debate about the best way to educate children, there will always be people strongly advocating the need to…

Connor Brooke
February 19, 2013
Business Articles

How to Resend an Email to Non-Openers the Smart Way

If at first you don’t succeed – try and try again. It’s a message that’s been drilled into us since…

Connor Brooke
February 18, 2013
Email Marketing

Can Content Marketing Really Generate B2B Sales?

Content marketinghas become a bit of a buzzword recently. It’s become a synonym for digital marketing and a catchall term…

Connor Brooke
February 18, 2013
Content Marketing

Twitter: Best Practices for Brands

What is the most compelling statement you can make in 140 characters? Twitter allows for contained creativity, which can both…

Connor Brooke
February 17, 2013
Business Articles

Social Branding: How To Create The Perfect LinkedIn Profile Blueprint

Optimizing your social media / LinkedIn profile is key to you managing your social brand. Using this The Perfect LinkedIn…

Connor Brooke
February 17, 2013
LinkedIn

How to Build Your Social Media Strategy Like a Delicious Pizza

Pizza and social media strategies aren’t so dissimilar. One is covered in cheesy goodness and makes you happy, and one…

Connor Brooke
February 17, 2013
Business Articles

Are You Part of the Solution or Part of the Problem?

I got embroiled in a discussion a few days ago that reminded me of a problem that I knew existed…

Connor Brooke
February 17, 2013
Business Articles

The Four Cornerstones of a High Performance Culture

If culture was a pyramid there would be four cornerstones: staff, teams, purpose & values, and strategic planning. At the…

Connor Brooke
February 17, 2013
Business Articles

Five Examples of Small Businesses Benefiting From Effective Calls-to-Action

Creating an attractive, compelling call-to-action can oftentimes be the deal-breaker when attempting to entice qualified leads that will eventually convert.…

Connor Brooke
February 15, 2013
Small Business

Google: Of Employee Happiness and the Future of Marketing

Always a leader in innovation, Google excels at using technology to change the norm. From smart glasses to AI, asteroid…

Connor Brooke
February 15, 2013
Marketing

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