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Connor Brooke

Tech Expert
200+ Articles

Latest Articles By Connor Brooke

How to Measure Digital Marketing With Observer Effects

Last month, I argued that your marketing investments should not be influenced by measurement limitations. The higher you get in…

Connor Brooke
June 12, 2013
Digital Marketing

Email: The Starting Point for a Mobile Marketing Strategy

Now is the perfect time to re-think how your small business markets through email. Chances are you’re fully aware of…

Connor Brooke
June 12, 2013
Email Marketing

10 Infographics To Get You Excited About B2B Social Media

Sometimes I feel like it's my life’s goal to get B2B businesses excited about social media marketing. Luckily, I’m not…

Connor Brooke
June 12, 2013
B2B Marketing

Three Cool and Inexpensive Tools to Track Twitter Hashtags

Judging by the outcry over Tweetchat having to close, due to Twitter’s new API restructuring, and the interest shown in…

Connor Brooke
June 11, 2013
Business Articles

7 Social Networks SMBs Should Keep an Eye On

If you’re a marketer or business owner, you probably know that social media is an important way to market your…

Connor Brooke
June 11, 2013
Business Articles

Why Being Amazing Isn’t A Marketing Strategy

Consumers are being subjected to an invitation avalanche, with every company of every size, shape and description asking people to…

Connor Brooke
June 11, 2013
Business Articles

Is Your Content Killing B2B Sales? How Much Is Too Much?

Father of the bride—that was me a week ago. I may not have had the comedic air of Steve Martin,…

Connor Brooke
June 11, 2013
B2B Marketing

10 Hot Newsletter Topics for Summer Marketing

Newsletters are perfect for continually connecting with customers. They're not overt marketing materials; rather, newsletters contain useful and valuable information…

Connor Brooke
June 11, 2013
Marketing

The Role of Social Media with Customer Service

With the onset of new media, rarely do customers pick up the phone and call customer support, especially when there…

Connor Brooke
June 10, 2013
Customer Experience

The 7 Most Typical Facebook Fans (and How to Appeal to Each)

When it comes to marketing your business on Facebook, your #1 goal is engaging fans. But doing so is a…

Connor Brooke
June 10, 2013
Business Articles

Brand Advocate vs. Brand Ambassador: What’s the Difference?

At first glance, the phrases “brand advocate” and “brand ambassador” differ by about half a word – yet that half…

Connor Brooke
June 10, 2013
Branding

Best Practices for FourSquare Marketing and Lead Generation

Foursquare Marketing is an excellent method for promoting location-based businesses in different sectors. With more than 20 million active users,…

Connor Brooke
June 8, 2013
Marketing

Internet Marketing: Importance of Creating Strong Relationships with Your Audience

Internet Marketing is an impactful tool of marketing with attention-grabbing qualities for any type of business, mainly those which are…

Connor Brooke
June 7, 2013
Online Marketing

Building an Effective Project Risk Management Scoring Matrix

Learn how to build and structure an effective Project Risk Management Scoring Matrix around your own organizations risk scoring criteria…

Connor Brooke
June 7, 2013
Business Articles

7 Must-Haves to Grow an Audience Via LinkedIn Groups

In our digital paced culture, there are countless ways to grow an audience. But which ones really work? I recently…

Connor Brooke
June 7, 2013
LinkedIn

8 Sure-Fire Facebook Post Formulas That Drive Engagement

Yesterday I was reading Brian Clark’s article 10 Sure-Fire Headline Formulas That Work for the umpteenth time, and got inspired…

Connor Brooke
June 6, 2013
Business Articles

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