Connor Brooke

Marketing is the lynchpin of a successful organization. After all, it connects your product with customers. Earlier, the process was…

Battles on social media continue amidst the country’s raging political and weakening economic scenario. While the ruling party and the…

Online marketing and blogging is built around content and traffic. If you don’t have traffic you can’t sell products, and…

Marketers are struggling with a fundamental question right now “What is great customer experience?” Is it a marketing strategy? Is…

Have you ever tried print advertising or considered it? I’ve been handling marketing for my family’s small business for over…

We see it every four years, a presidential candidate, either unknown or without the whole-hearted trust of his party, all…

There are three principles a business must focus on to encourage customer loyalty and increase share of wallet. The most…

While the situation that triggers an employee investigation might be unpleasant, it is nevertheless an essential part of the job…

If you have ever seriously contemplated beginning a new weight loss regimen, you know who Jenny Craig is. The Nestle-owned…

Bringing out a good Latin phrase in a discussion is like brining a gun to a knife fight. It gets…

Take Lessons from Big Business When Building Your Brand Building a strong brand is essential in order to stay ahead…

Companies can gain a lot from keeping a blog. It boosts engagement by showcasing industry knowledge and can also promote…

In 2012 the Senseable City Lab, part of MIT, conducted an experiment called Trash Track to see just what happens…

Synchronizing new product development, supply chain, production and Maintenance, Repair & Overhaul (MRO) strategies across Aerospace and Defense (A&D) manufacturers…

Is it feasible to build a successful business enterprise and beat your competitors without ever having to fight them? Are…