Connor Brooke

A recent article in industry publication CorpComms Magazine has highlighted an arguably unexpected example of social media best practice. Maersk…

Though the outdoor barbeque/pool party/shorts season ended two weeks ago and the back-to-school rush seems like just yesterday, many advertisers…

Pop Quiz Which analyst's statement is correct? Analyst Joe says, "I built a simulation model to optimize my supply chain."…

I would like to think that I'm a positive guy. It has served me well over the years in the…

By now, smart businesses realize the Millennial generation isn’t just a bunch of hipsters with smart phones taking selfies but…

Today I want to dive into a pretty BIG question… What Is Marketing? The reason I want to explore this…

Social media analytics focus on tracking where sales come from using clickstream data, cookies, and Javascript. However, a new study…

The world of social media is ever-changing, and keeping up with the trends can be difficult. We constantly see different…

Social media is being adopted by each and every business with service industries using it even more aggressively. According to…

Behind a strong business is a strong man or woman. This is why small business owners should never give up…

My first-grade teacher, Sister Christine, always said, “The best way to ensure something is working is to set goals, ask…

You certainly don’t need to be reminded of the trouble our organizations are in these days. Let’s instead shift our…

Many businesses realize involving the CEO in its social media activities raises a company’s thought leadership and credibility. CEOs reap…

Ever wonder about the difference between quality content, and the sorts of blogs you can’t help but share on your…

Amazon created buzz yesterday among the denizens of Twitter (read: important target market) when it issued 14 tweets about the…