Connor Brooke

There are a lot of social media metrics and measurement tools out there aimed at corporate users. Some of them…

What is behavior based segmentation? It’s a method of market segmentation that groups customers according to their behavioural patterns. Specifically, their patterns…

Let’s cut right to the chase: having a mobile app can help you get more customers, book more appointments, and…

One of the key rules for a strong marketing and advertising plan is to clearly define your unique selling proposition…

Go beyond the expected Often, our annual holidays encourage a certain activity or response. Thanksgiving is a time when many…

Meet Sifra Hartog from The Hague, The Netherlands. She loves her hometown because it’s close to the beach, the sea,…

For many of us, the start of a new year often brings goals for self-improvement – getting more sleep, exercising…

While social media is still primarily used for personal connections, in recent years the technology has been co-opted by organizations…

The world is full of excitement, effort, and reaching goals. Since the days of Sparta and ancient Greece, sports have…

Social Media and the technology we use to access it is contributing to the creation of the Social Media Couch…

Surprisingly, the Super Bowl is not the most-viewed sports event in the world. At some 150 million viewers, it represents…

Despite the growth of Twitter, Facebook, SnapChat and dozens of free messaging services, email remains the business and communication tool…

As with anything on the Internet it is trendy one minute then it’s not. Websites are the same. If you’re…

Samsung released the impressive Galaxy S4 nearly a year ago. This device entered the market with enhancements over the S3…

When you check the “remember me” box while logging into a website, it saves more than just your username and…