Connor Brooke

Organic advocacy is far more valuable than anything your brand can buy. User-generated affection has a powerful and effective reach…

As I was reading through a pile of sales magazines recently, it struck me how much emphasis is placed on…

User-generated content (or UGC, for short) has become a buzzword in the digital marketing world. And for good reason –…

Inbound marketing is the technique used to bring customers to your business rather than approaching them using outbound strategies like…

Not only are marketing experts full of knowledge, but they have a wonderful way with words. Here are some great…

Business owners are often too focused on day-to-day challenges to plan for the eventual transfer of their businesses. This lack…

For 2015 putting your customer at the center of every strategy and business process will be essential for acquisition, retention…

The new year is upon us and marketing is changing. Whereas some years ago the best way to target potential…

If you’ve worked with a graphic designer to create your logo, you’re familiar with the creative process. Logo creation isn’t…

Time was, a disgruntled customer had to beat his head uselessly against the wall of indifference raised by his various…

Working in sales is never an easy task. It’s a short-term game where you’re only as good as your last…

So you want to start a blog; great! One of the toughest questions that both new and experienced bloggers ask…

Instagram's user base has soared recently, with 300 million active users and 70 million photos uploaded daily. It is among…

The ultimate goal of customer service is to deliver a positive experience every time consumers reach out to your product,…

A Google penalty is never a good thing; we all want to remove it as soon as we find out…