Connor Brooke

Silicon Valley is known for its obsession with buzzwords to describe its latest “seamless” and “transformational” innovations. However, there are…

If you’re selling products to consumers, one of the key choices you'll face is whether to partner with a distributor.…

In copywriting, there are often multiple ways to deliver the same message. By highlighting either the positive or negative, marketers…

Retailers and wholesale distributors need to understand various merchandising methods that can help boost product sales. Store aisles should be…

Today, I just have to rant. And I know it’s a rant we’ve heard before. But, it’s a rant worth…

Have you ever hired a candidate you thought was a good fit for your business, only for them to struggle…

If you haven’t yet, check out the Netflix Original series, The Get Down. It takes you on a journey through…

As a Product Manager, it‘s always your job to expand your understanding of the customer by finding out what they…

Love or hate Microsoft, if your company uses Outlook, you need it to check in with your team, communicate with…

Calls to action, or CTAs, are a standard method for turning a website visitor into a lead. This call to…

In the past, when black-hat SEO tactics were common, many people tried to boost their search rankings by using the…

If you've ever launched your own business or looked into how to do it, you know the process isn't always…

As the 4th quarter is well underway, many businesses are gearing up for a final push into the holiday shopping…

Is the purpose of your business’ homepage ultimately to force-feed site visitors an intense marketing message? Absolutely not. After all,…

Don’t let writing mistakes drag down your business’s marketing efforts. Many small business owners are being thrust into a new…