Connor Brooke

Workplace transparency is more than just a trendy term. It goes beyond leaders and employees coming together to openly discuss…

I’ll jump to the bottom line, then retrace my steps. “Customer buy holes in walls, not drills.” Actually, they may…

The Human Resource department is at the center of sweeping changes. The impact of digital technology on HR has been…

As a kind of secret agent, I would infiltrate training programs dedicated to getting us to say yes. For almost…

Brand advertising is really just another form of brand marketing. The right advertising can help you create brand awareness, which…

The landing page is the MVP of the online lead generation world. All the effort you put into social media,…

One of the best visuals juxtaposing expectations against reality takes place within what is widely considered a masterful scene in…

Freeform's "13 Nights of Halloween" has yet to end, but Freeform is already moving onto their "25 Days of Christmas"…

Is your content filling the sales pipeline with new prospects? It’s easy to get stuck in a content rut –…

Small business owners: protecting your business against cybercrime is now more important than ever. In 2015, the U.S. Director of…

These days, it seems like we’ve experienced everything. We made it through ignoring those never-ending chain emails, the supposed end…

Everyone dreams of predicting the future, and this is especially true of marketers. Knowing how likely a person is to…

Happy National Pumpkin Day! A plethora of treats can be created by simply adding a little sweetness or spice to…

Trade shows offer a unique opportunity for face-to-face communication with potential buyers; however, your sales team must have a focused…

In a recent 2016 article, MarketingProfs highlighted an interesting fact about senior marketers’ positions regarding which marketing channels are easiest…