Connor Brooke

Business forecasting is more an art than a science, which doesn’t mean it doesn’t rely on specific and hard tools…

Image Source: Shutterstock As with any kind of holiday marketing campaign, it’s imperative that you start early and plan ahead.…

If you are a marketer who has yet to nail down a paid social media strategy, you need to read…

I recently began a talk at The Festival of Marketing event in London, by asking the audience to indulge me…

Brands running a mobile marketing personalization strategy earned 5x-8x ROI on their marketing spend. And quickly outpace their competitors. Why…

I’m going to address a topic that isn’t often discussed formally by top management within a business, certainly not out…

When it comes to fashion -- particularly online fashion -- there’s good news and bad. The good news is the…

Innovative companies face a unique challenge: if the customer fails at using the technology, the company is to blame. They’ll…

In 2016, content reigned supreme. But not just any kind of content. This year saw an increase in demand for…

Let’s hear it for landing pages, the unsung heroes of successful inbound marketing strategies. Videos and blog posts might be…

Many current web or mobile apps utilize an application programming interface (API) on the back end. APIs serve as a…

We’ve long been living in the age of the customer. While many companies claim to have a “customer first” attitude,…

John Verrier is dying. He went to the St. Barnabas hospital’s ER to get his rash checked out. He was…

The holiday season is here, bringing a great chance for your business to engage with customers in a fun, fresh…

Your business begins with your brand, but another key aspect is your audience. It's important to connect with them in…