Connor Brooke

Any person in a position of power likely strives to be a better leader. After all, most of us have…

Michael Phelps had an incredible year. The Olympic swimmer and his then-fiancee Nicole Johnson welcomed son Boomer in May, he…

(Source) In 1906, Vilfredo Pareto made the famous observation that just 20% of the Italian population owned 80% of the…

Being in the business of professional resume writing, I encounter job seekers (pretty much on a daily basis) who are…

Seven years ago, Domino’s Pizza was in the pits. Tasteless, unexciting food and an all-time low in its share price,…

Let me ask you a serious question. Do you want to compete with Walmart? My guess is no. Not many…

Aside from the raw product you’re selling, company culture is everything. It’s made up of your work environment, ethics, mission,…

Demographics and psychographics are both critical aspects of consumer research and are used by marketers to understand their ideal customers…

Unless you’re a small business owner who is not interested in growing your brand, you need to have a website.…

The onset of the digital revolution has facilitated diversification, fragmentation and personalisation of spaces as diverse as media, travel and…

The reality that B2B marketers can have a huge impact on real-time revenue results is not a new concept to…

In this episode of Business Systems Explored, I explain how to manage your tasks, delegate work, and build systems that…

In 2016, we saw many HR trends taking off, from AirBnB doing away with their HR department, to a way…

Wearing an ugly Christmas sweater during the holiday season is a yearly tradition for many. And it seems like sweaters…

As 2016 comes to a close, now is the time to start thinking about your marketing plan for the coming…