Connor Brooke

The concept of Marketing serving as a Center of Excellence (CoE) within an organization is beginning to see traction. In…

In 2008 and 2009, product explainer videos were a novelty for businesses. Their uniqueness and perky nature are the main…

There is a clear need to boost our security measures today, especially when we look at recent news about cyber…

The first Chinese iPhone copy has been released on the same day as the original device. How so? Only if…

As frightening and nerve-wracking as starting a new business can be, it’s also a very exciting time. Part of that…

Hashtags are no longer a new trend on social media. However, if you're new to this space, it's important to…

Developing account structure for a new AdWords account can be a daunting task. After all, account structure is what ultimately…

The term fake news became one of 2016’s biggest buzzwords but the concept can be traced back to the first…

Getting feedback (from real live customers!) is a crucial part of the product development process. And ideally, you want it…

Few phrases are as damaging to a CEO’s reputation as “failure in leadership.” Failing publicly — whether it is tied…

Facebook ads, when utilized properly, are among the most effective targeted marketing efforts in the industry. However, it’s often the…

In behavioral economics, scarcity is a well-known strategy that boosts interest and demand for a product but can also cause…

Premise: We live in a world where there is a relentless focus on improving productivity and efficiency. We want to…

Conveying a sense of scarcity and urgency are powerful marketing techniques that tap into the psychology of why we say…

When it comes to promotional emails, you don’t just want to be – you know – that guy. We all…