Connor Brooke

When we think of Human Resources and Marketing, we usually think of two distinct departments within a company, one focused…

Today, marketers communicate with their customers via email, social media, blog posts, landing pages, and advertisements. Because they use multiple…

Are your employees always experiencing ups and downs? Your company might be asking too much or too little from your…

Running a small business is a lot like raising kids from toddlers to teenagers, plus a few dogs and cats…

Across the globe, it’s common to hear these statements spoken among small business owners: “The economy…it just tanked” “The customers…

A local plumbing contractor trying to get his business found online. A recent college grad who just accepted a marketing…

If you own a business, run a marketing department, or rely on the public to generate sales you need to…

New insight from HubSpot suggests that there is a radical shift in the way that people are using social media…

Influencer Marketing can help you achieve wide-ranging goals, from boosting brand awareness to strengthening long-term engagement and customer loyalty. As…

In an environment where the CMO is being asked to prove Marketing’s value every day, what can a CMO do…

Sales teams are the lifeblood of business. Whether sitting in an inside sales call center, meeting customers in a B2B…

Expand your market share. Increase your margin. Reorganize your team. Given the constant drumbeat of new and changing initiatives, it’s…

Smart marketers use landing pages. Why? Because they get more conversions. Landing pages focus visitors’ attention, which makes them more…

Copywriting and UX go hand-in-hand. Think about it. Design and copy add up to equal the user experience, right? If…

No matter the type of business, sales and marketing are the heartbeat of growth and development. This makes sales representatives…