Connor Brooke

Strategies to Increase Customer Lifetime Value Customer Lifetime Value (CLTV) is the total worth to a business of a customer…

We're approaching the most wonderful time of the year for marketing: The holidays! It's time to start preparing your fall…

Deciding what to post next on your social media channel to attract buyers can be challenging. Writers and content marketers…

Ever get tagged in a photo and have no idea who tagged you or what the photo has to do…

While teaching and consulting, I’ve had many existing Scrum Masters pull me aside looking tired, frustrated, and worn out. They…

You hire a neighborhood teen to mow your lawn and trim your hedges every week. “Keep everything looking clean” is…

If you’re in the business of selling, you know that it’s important to build trust with your audience. It is…

Whether it’s Siri, Google Assistant, or Amazon Echo, voice assistants are everywhere and ready to be at your service. In…

The personal brand of your company is one of the most crucial factors for its success. It is the culmination…

Tracking inbound marketing success can be incredibly challenging. For one, inbound marketing is a broad concept and doesn't have a…

If you know someone who calls himself an “Apple fanboy” or have a friend who is rabidly loyal to Pepsi,…

We’ve come to understand the importance of models, whether these are data, process, business or capabilities models. One of the…

If your entire ad strategy on Instagram is simply posting a quick photo or video in your feed you are…

Historically, society tends to stereotype generations for the convenience of media reports. In reality, each generation has many differences both…

Follow these steps to create a blog post that checks all the boxes. The illustration below outlines the parts of…