Connor Brooke

There are a few important similarities between knowledge management and social media. We use them both to obtain and access…

We’ve all heard that in order to engage and differentiate, we need to shift from a brand- and product-focused mindset,…

Achieving optimal security in a cloud environment can seem like a moving target. New security threats are constantly popping up…

Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers? This is compared…

Since they were first used on Twitter in 2007, hashtags have grown to become a quintessential part of social media.…

Chatbots will eventually replace mobile apps. Maybe in 2020! Chatbots replacing Mobile apps isn’t a new affair. The tech industry…

Everyone wants to rank higher on Google; no one wants to be on pages 2 or 3 of a Google…

If you hit the regular marketing blogs up semi-regularly over the past few years, you’ve heard the term “brand story”.…

“Our A/B testing tool’s visual editor allows marketers to set up tests without needing developers!” A version of this is…

Credit for the term “millennial” goes to historians Neil Howe and William Strauss, who coined the phrase in their 1991…

Have you ever seen messaging from a well-known brand that made you shake your head in confusion? Maybe one of…

In some ways, it’s a great time for the media and those working with it. Content formats are versatile and…

Are you looking to make your life a bit easier when it comes to Facebook marketing? Do you have more…

Father’s day, which is just round the corner, is all about emotions and expressing love and gratitude towards your dad.…

As the founder of a content marketing agency with 10 years in the game, I’ve worked with a lot of…