Connor Brooke

The last time we talked about email marketing, we threw out a pretty big number: 2.5 billion, or the number…

You’ve got your brilliant idea for a subscription box and you have a fairly loyal fan base. You know you…

For years, marketers and political leaders have been disappointed by millennials' hesitance to act on their complaints and address brand…

As we all know, it’s easy for marketers to brag about how great their product or service is. Writing compelling…

Are you leveraging sales voicemail as part of your prospecting process? There’s this dirty little rumor circulating the sales world…

So you think you have a million dollar idea? Well, congratulations - but before you go rushing out to quit…

Business owners need leads to increase their revenue. "Easier said than done," that’s what many business owners would say. But…

Surely, you’ve encountered a prospect that took a liking to your service or product and when they come to meet…

In today’s world, where we increasingly have an attention span that can’t even rival a goldfish and more distractions than…

Social media – it’s not just a B2C marketer thing. It should come as no surprise that 83 percent of…

“If you build it, they will come.” Well, maybe in most cases, but not for a referral program. When starting…

You have about 60-seconds from the start of a presentation to catch an audience’s attention and prove your credibility, before…

In this age of digital connectedness, there is a multitude of reasons to be on social media as a small…

Risk: An innate characteristic of asset management that all firms must measure and mitigate. How this occurs and to what…

As a business you need to be constantly evolving in order to survive and grow. At first you can oversee…