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Connor Brooke

Tech Expert
200+ Articles

Latest Articles By Connor Brooke

How to Protect Your Business from Fraud

Companies with fewer than 100 employees annually lose a median of $155,000 because of fraud. It turns out that small…

Connor Brooke
August 29, 2017
Business Articles

Content Marketing in the 90s: What Was It Like?

In the early 1990s, content marketing was, for the most part, traditional marketing. If you wanted to get your company…

Connor Brooke
August 29, 2017
Content Marketing

How Can Redesigning Help You Improve Your Lead Conversion?

Are you frustrated over the poor lead conversion rate of your website? Anybody will get mad when the lead conversion…

Connor Brooke
August 28, 2017
Business Articles

12 Reasons to Force Your Business to Adopt Blockchain

Getting paid is a top priority for every business. Without money coming in, people don’t have the cash in place…

Connor Brooke
August 28, 2017
Business Innovation

How Businesses Today Can Use Design Thinking to Drive Better Performance and Results

You may have heard of “design-based strategy” or read recently how design-led companies are seeing great success. But if you’re…

Connor Brooke
August 28, 2017
Business Articles

The Rise of Voice Search: A How-To Guide

Me, to Siri, earlier today – “Siri, what is the meaning of life?” Siri – “I Kant answer that. Ha…

Connor Brooke
August 28, 2017
Business Articles

The Shifting Winds in Retail

source: fPat Murray/Flickr JCPenney is down to its last cents. In March, the company announced it would close 138 department…

Connor Brooke
August 28, 2017
Consumer Marketing

Is CRM Helping or Hurting Sales Productivity? An Experience from a Digital Marketer

CRM and Sales Force Automation are often used interchangeably. However, I think they’re really two different software with different purposes.…

Connor Brooke
August 26, 2017
Digital Marketing

Why Visual Support is the Future of Customer Service

Companies are always trying to be on the cutting edge when it comes to customer service. Not only is it…

Connor Brooke
August 26, 2017
Customer Experience

9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion

As both the use of ad blockers and the amount of time people spend on social media continues to rise,…

Connor Brooke
August 26, 2017
Marketing

Tips for Tailoring Inbound Marketing to Voice Command Technology

From a time in the 1950s when speech recognition technology had a numbers-only vocabulary (one, designed by Bell Laboratories, was…

Connor Brooke
August 26, 2017
Inbound Marketing

Why SMBs Need to Watch Out for Ransomware

A recent study called the “Second Annual State of Ransomware” from Malwarebytes and Osterman Research surveyed 1,054 businesses and 1000…

Connor Brooke
August 25, 2017
Small Business

Taylor Swift Drops New Single ‘Look What You Made Me Do’

Taylor Swift isn't done shaking off the haters quite yet. The "Bad Blood" singer is back with a brand new…

Connor Brooke
August 25, 2017
Business Articles

10 Tools to Help You Run Your First Influencer Marketing Campaign

If you’ve heard the term “influencer marketing” before but haven’t tried it out, you’re missing the boat. Studies have demonstrated…

Connor Brooke
August 24, 2017
Marketing

How to Turn Cold Contacts into Marketing Qualified Leads

Some things in life are better served cold, like ice cream, soda, and a sandwich (in my opinion), and the…

Connor Brooke
August 24, 2017
Marketing

The Fish Is So Fresh It Hasn’t Even Thawed Out

I’ll always remember having dinner with my good friends, Kim Tucci and the late John Ferrara, over 30 years ago…

Connor Brooke
August 24, 2017
Customer Experience

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