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Latest Articles By Connor Brooke
Halloween may prompt more consumer spending than any other holiday except Christmas. Halloween spending will reach a record $9.1 billion…
Connor Brooke
October 16, 2017
Marketing
He’s all talk! Talk is cheap! We’ve all heard these phrases, and we all know what they mean: There is…
Connor Brooke
October 16, 2017
Leadership
Last into the tank is Robbie Cabral of BenjiLock, seeking $200,000 for 10 percent equity. BenjiLock is a rechargeable padlock…
Connor Brooke
October 15, 2017
Business Articles
In the world of fine art and graphic design, rules are often bent, or even broken. It’s encouraged. Breaking the…
Connor Brooke
October 13, 2017
Business Articles
Turning your blog into an ebook allows you to connect with new readers using the content you've already created. Many…
Connor Brooke
October 13, 2017
Blogging
I’m sure you’ve heard of Google Analytics. It’s a free web analytics tool that website owners can use to track…
Connor Brooke
October 12, 2017
Online Marketing
A report published by Research and Markets expects the global tokenization market will reach $2.25 billion by 2020. This tokenization…
Connor Brooke
October 12, 2017
Finance
To succeed with ABM, get data-driven with Fit + Intent + Engagement to select accounts, prioritize what needs to be…
Connor Brooke
October 12, 2017
Marketing
Let’s be honest: small businesses have a lot of competition during the holiday season. For the “big guys”, waiting for…
Connor Brooke
October 12, 2017
Email Marketing
Facebook Anonymous So I just got back from my weekly Facebook Anonymous meeting. It's kind of like AA for people…
Connor Brooke
October 11, 2017
Business Articles
Maybe you have thought to yourself: “I hear all these buzzwords, but what do they really mean?” In the case…
Connor Brooke
October 11, 2017
Marketing
Explore this deep-dive into the Myers-Briggs MBTI and discover personality types that work well together in a business setting, through…
Connor Brooke
October 11, 2017
Leadership
Brand Positioning Statement: A Guide to Creating and Owning Yours Let’s do a little brand positioning statement “word association” to…
Connor Brooke
October 11, 2017
Branding
The mass of cancellations by Ryanair that has seen customers’ plans turned upside down has led to widespread condemnation of…
Connor Brooke
October 11, 2017
Branding
Key Takeaways: A Unique Value Proposition (UVP) clearly defines what sets a business apart from its competitors. Effective UVPs resonate…
Connor Brooke
October 11, 2017
Branding