Connor Brooke

Effective human resources management prevents company-wide anarchy. From solving internal disputes, to presenting a united front to customers, to just…

We’re headed toward the end of another year, and it’s time to start planning the next year. As you look…

The way people search for information is changing—and it’s changing fast. You may be used to actually typing out your…

It’s that time of year again when we wrap up 2017 and look ahead to the new year. The pace…

Social media advertising is now a core skill that businesses need to master. It sits next to email marketing and…

When we look at a successful entrepreneur, we only see the surface of their current situation. We might admire their…

So you finally got tired of blundering through your social media campaigns and looked to your favorite search engine. You…

SEO, or Search Engine Optimization, is the practice of gaining natural, or "organic", visibility on search engines, like Google, Bing…

Are you the proud owner of an ecommerce store? If so, I have some good news… and some bad news,…

So, while eating dinner with my colleagues last week, I was talking to my boss about Snapchat. Well, I was…

What’s a good conversion rate? According to WordStream, the average conversion rate across industries is around 2.35%. But that does…

A Problem, There Is… Video game company EA is in the final stages of releasing a long-anticipated game, Star Wars…

Halloween was only days ago, and Thanksgiving is still some time away, but holiday advertising and marketing campaigns are in…

Collaboration across teams and departments is a struggle within most large organizations. The larger the organization, the more difficult effective…

Fake news is a hot button issue right now and one we’ve covered a couple of times at Process Street.…