Connor Brooke

If used effectively, your CRM email program can be one of the most powerful marketing tools you have for building…

Influencer Marketing is a more professional and disciplined field than ever. One huge barrier for brand marketers trying influencer marketing…

With the commercialization of the Web, buyers are fully in control of the sales process. Whether it’s a consumer looking…

There’s nothing that always works and pretty much nothing that never works either. Websites are highly contextual. That being said,…

The furore surrounding Cambridge Analytica and its alleged misuse of personal Facebook profile data has created headlines around the world.…

In today’s market, the speed at which goods are delivered to the consumer is important. Many customers are expecting fast…

I have a terrific office. It’s just a few miles from my house. It’s directly across the street from our…

It’s easy to forget that Red Bull, a brand many associate with extreme sports and cartoon characters that can sprout…

Starbucks is back in the news, but this time it's not about a new crazy frap or the return of…

Innovations in the IT industry have been the driving force behind business growth where technology has helped enterprises to stay…

As our friends/overlords at Facebook would be quick to inform us, digital privacy is one of the biggest issues we…

A lot of marketing terms are important concepts for demand generation marketers to understand and adopt. Others are just jargon…

Time is money, and that’s a fact in business. According to research, $37 billion is lost annually to unproductive meetings.…

There have been many times in my career where I have had to sit down with my team, and really…

There have been a lot of mergers, acquisitions, and consolidation activity in the sales and marketing tech arena in recent…