Chris is the founder of Sidewalk Branding Co., a Rhode Island based SMB Internet Marketing & Advertising firm. Circa 1997
by Chris Sheehy - If you’re looking for a DYI friendly small-business website platform, the usual suspects are likely to include WordPress, Squarespace, Shopify,…
by Chris Sheehy - With so many businesses serving their patrons from curb-side, parking lot, and back door deliveries to open field and parking…
by Chris Sheehy - The telephone number – easy enough; it’s just ten digits – who could screw that up? Truth told, it’s pretty…
by Chris Sheehy - A couple of weeks ago Facebook announced they are reducing the number of organic (not-paid) business news stories that display…
by Chris Sheehy - This past December Google lengthened the character limits for the META title and description elements they will display for a…
by Chris Sheehy - We meet a good amount of business owners each month who are looking to improve their online visibility and search…
by Chris Sheehy - Quite often, the small talk we have with the businesses we meet as well as with our industry colleagues revolves…
by Chris Sheehy - Have you ever wondered where search engines got their information? Well, you probably know that search engines gather information about…
by Chris Sheehy - Everyone wants their business to rank #1 on Google search, but achieving and maintaining high visibility online is a lot…
by Chris Sheehy - I have a client whose website designer is giving them a lot of flak about making SEO and usability changes…
by Chris Sheehy - How does your small business deal with non-paying clients? Non-payers – at some point, every business will get one. Well,…
by Chris Sheehy - Having duplicate content on website pages isn’t all that uncommon for many types of businesses, especially those with large product…
by Chris Sheehy - In looking at the recent Ranking Factors Overview data published by searchmetrics, optimized social media profiles and postings along with…
by Chris Sheehy - Using Special Characters in Hashtags Hashtags are a great way to index and thread a conversation around a topic or…
by Chris Sheehy - “Paxton Euripides” – that was almost the name given to my best friend growing up as a kid. Perhaps his…
by Chris Sheehy - There’s been a lot of chatter lately about the use of call tracking numbers and their risks to local marketing…
by Chris Sheehy - Commenting on blogs is a great way to show appreciation for someone’s work and give your website a boost in…
by Chris Sheehy - After tasting a single malt whisky from Rhode Island’s Sons of Liberty distillery, I have become appreciative of the subtleties…
by Chris Sheehy - LinkedIn is Testing a Text Analytic to Replace Appearances In Search Trend Graph Until now, LinkedIn (LI) displayed a simple…
by Chris Sheehy - Have you been tempted to use one of those marketing services that reports on how many calls your business receives…
by Chris Sheehy - Think for a moment… you need to find information on something – anything, where do you turn for answers? You…
by Chris Sheehy - Ok, it’s no secret that I’m not a big fan of Yelp – but my disdain is not without reason…
by Chris Sheehy - I’m a big believer in the power of customer testimonials and as the owner of a small business marketing firm,…
by Chris Sheehy - In doing some linkbuilding for a Canadian client recently, I was asked what criteria I used in determining the channels…
by Chris Sheehy - You read it everywhere – pinning on Pinterest is great for business. From increasing brand awareness and customer engagement to…
by Chris Sheehy - Your business is adored by its customers – but be careful with sharing their Google reviews. Picture this… Your business…
by Chris Sheehy - I was working with a small business recently who had hired an “SEO Ninja” to increase their visibility on search…
by Chris Sheehy - “Auto Body”, “Autobody”, “Body Shop”, “Collision Center” – all the same right? We recognize all these name iterations as simply…
by Chris Sheehy - While not exactly online-marketing related, making presentations to groups of people is certainly marketing – so if you find yourself in a…
by Chris Sheehy - The job of optimizing words on a website page with the purpose of increasing search engine ranking is referred to…
by Chris Sheehy - “Because the purpose of business is to create a customer, the business enterprise has two – and only two –…
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