Chris Pitt

Contributor
7 Articles

Chris is an experienced online and offline Marketing and Business Development specialist, with focus on digital marketing, product development and brand awareness.

Chris joined Vertical Leap in April 2012 as a Campaign Delivery Manager.  He previously worked as the marketing arm for a number of finance, tax and accounting companies.

His background is almost entirely marketing based, although he did enjoy a few years touring the UK as a semi professional musician, playing in front of festival audiences in excess of 4,000.

He is about to become a first time father and this scares him far more than getting on any stage.

Latest Articles By Chris Pitt

The Power of Recombinant Data in Search

An overview of recombinant data and how combining data sets such as keyword impressions, page sessions, related search listings, competitor…

Chris Pitt
June 30, 2021
Business Intelligence

How to Scale Your Search Marketing Campaigns

In this article, we talk about the challenges of scaling up your search marketing campaigns and how marketers can achieve…

Chris Pitt
June 2, 2021
Online Marketing

3 Ways Companies Use Robotic Process Automation for Marketing

Robotic process automation (RPA) uses software to complete tasks with minimal or no human input. In today’s data-driven marketing environment,…

Chris Pitt
August 31, 2020
Marketing Automation

How to Apply a Test and Learn Approach to Your Digital Marketing in 2024

A six-step process for applying ‘test and learn’, including defining KPIs, creating test criteria, achieving statistical significance and turning insights…

Chris Pitt
July 6, 2020
Digital Marketing

Google Insights: Search Trends for Post-COVID-19 Recovery

With countries gradually easing out of lockdowns, businesses are getting ready to open their doors to customers once again. Nobody…

Chris Pitt
June 23, 2020
SEO

End-to-End Optimization of Your Digital Marketing Funnel

The marketing funnel is a representation of the journey your customers take from first discovering your brand to buying into…

Chris Pitt
June 18, 2020
Digital Marketing

Search Marketing in the Context of COVID-19

Last week, while trying to make sense of search marketing in the context of COVID-19, I came across a Warren…

Chris Pitt
April 17, 2020
Online Marketing

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