Caitlin Macleod

Business Expert
16 Articles

Caitlin Macleod is a business writer for Business2Community who specializes in trends, marketing, management, and growth. She loves to write articles that help business operators get inspired and reach their goals.

For the past 4 years, she has been a part of the team behind Hubspot's The Hustle, a business and tech newsletter with over 2.5 million subscribers. 

She has a master’s degree in media studies and has helped design and implement content strategies for several B2B startups.

Latest Articles By Caitlin Macleod

How to Use Attrition Rate to Retain Talent and Maximize Success

Employees leave for many reasons - from career changes to relocations and retirements. It's all part of the natural evolution…

Caitlin Macleod
3 days ago
Business News

Optimize Shareholder Payouts with Dividend Payout Ratio

How much of a company's income should be paid to shareholders? It's an important decision that impacts the growth of…

Caitlin Macleod
February 13, 2024
Business News

Spot Financial Warning Signs With the Current Ratio

The number one reason businesses fail is that they run out of money - even if they're profitable. So how…

Caitlin Macleod
February 8, 2024
Business News

How to Harness Asset Turnover Ratio to Supercharge Your Sales Efficiency

When you sink money into equipment, inventory, or intellectual property, you should know that those assets are being put to…

Caitlin Macleod
February 6, 2024
Business News

Measure Downside Risk With the Invaluable Sortino Ratio

Intelligent allocation of assets (and investing in general) is all about taking calculated risks. The Sortino ratio helps business decision-makers…

Caitlin Macleod
February 6, 2024
Business News

How to Use Solvency Ratios to Evaluate Your Business’ Financial Health

Solvency ratios are the business equivalent of a full medical exam. They help investors, lenders, and business leaders understand the…

Caitlin Macleod
January 26, 2024
Business News

Revitalize Your Business’ Financial Health With Profitability Ratios

Big profits are always a good sign but, to really put your company's financial health to the test, you need…

Caitlin Macleod
January 22, 2024
Statistics, Facts & Data

Get Your Inventory Moving With Inventory Turnover Ratio

In a retailer's ideal world, inventory moves quickly. There is always enough stock to meet customer demand and never any…

Caitlin Macleod
January 18, 2024
Business News

Beat the Competition With Environmental Analysis in 6 Easy Steps

When the world changes, some businesses boom while others go bust. The difference between the two is how well they…

Caitlin Macleod
January 8, 2024
Business News

Mastering the Art of Recruiting: Job Analysis In Five Easy Steps

As companies grow and evolve, their workforce needs change. New job roles are created. Existing roles adapt to utilize new…

Caitlin Macleod
January 5, 2024
Business News

How to Get Started in Freelance Digital Marketing in 2024

Freelance digital marketing has all the ingredients for a flexible, fulfilling, and lucrative career. It also makes a great side…

Caitlin Macleod
December 11, 2023
Business News

Learning From Elevator Pitch Examples – How to Write Your Own

Imagine you're waiting to buy a cup of coffee and your dream investor or hiring manager gets in line behind…

Caitlin Macleod
December 1, 2023
Business News

Leverage Ratio: What Is it and How Is it Calculated?

Leverage ratio is a set of formulae that provide an indication of a business's financial health. Debt can be a…

Caitlin Macleod
November 1, 2023
Business News

How to Build a Robust Product Strategy With Examples in 2024

Having a robust product strategy is important for almost any kind of business. Given the ever-increasing competition, only the most…

Caitlin Macleod
October 23, 2023
Business News

How To Start a Drop Servicing Business in 5 Simple Steps

Drop servicing has emerged as a popular business model in the modern day because of the tremendous growth of the…

Caitlin Macleod
October 16, 2023
Business News

6 Impactful B2B Ecommerce Strategies You Need to Try

The right B2B ecommerce strategies can have a huge impact on the success of your business. Even small improvements to…

Caitlin Macleod
October 9, 2023
B2B Marketing

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