Brian Basilico, Author at Business2Community
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Brian Basilico

Contributor
15 Articles

Brian Basilico is a nationally recognized author and speaker.  He’s the founder and president of B2b Interactive Marketing Inc., an award winning marketing consulting and production company in Aurora Illinois. B2b helps companies and non-profits, market their products and services through the effective use of on-line tools including; websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more. 

Brian’s career spans over 30 years. Since his first production company in 1979, he’s produced thousands of projects for hundreds of companies, ranging from solopreneur to Fortune 100. Brian combines years of marketing experience, with technical expertise, to build on-line campaigns that continue to produce measurable results.  As a musician, technician, programmer, producer and consultant, he has built a reputation for creativity, innovation, and translating “geek” into english. Brian is a speaker, trainer, adjunct professor,  and author of many marketing and social networking blogs and articles.

Latest Articles By Brian Basilico

Turbo-Charge Your Sales Engine in 2022 – Going Fishing

This is the third installment in a four-part series on using marketing to power your sales engine. In this post,…

Brian Basilico
January 13, 2022
Business Articles

Relationship Marketing For Success – Connect With Someone and Their Network

Have you ever heard the saying, “Your network is your net worth?” This is more relevant today than ever. Remember,…

Brian Basilico
November 21, 2021
Marketing

What Do Your Customers REALLY Want? Advertising, Marketing, and Relationship Marketing

I'm going to assume that you don't want to open your email and find that you've been added to a…

Brian Basilico
August 18, 2021
Customer Experience

What is Relationship Marketing? Amplify Your Marketing Messages!

I was out walking my dog this morning and I met up with another dog owner. We started chatting about…

Brian Basilico
July 16, 2021
Marketing

If You Want To Grow Your Business, Network Better

It's been nearly a year since the pandemic struck the United States. It's been quite a journey. I believe we…

Brian Basilico
April 5, 2021
Business Articles

Don’t Be an Inbox Clogger – Email With a Purpose

A while back, I was talking about getting your email organized. There are people out there (maybe even you) who…

Brian Basilico
February 25, 2021
Email Marketing

Time vs Money – Both Are Limited Resources But What Do You Value More?

Welcome back to the New Reality of work-life in 2021. Looking back, I realize that even though 2020 was tough…

Brian Basilico
January 8, 2021
Business Articles

How New Customers Can Be Like Getting A New Puppy

If you've been following this blog lately, you know I've been thinking about getting a dog. We had quite a…

Brian Basilico
September 10, 2020
Customer Experience

How and Why to Build a Golden Rolodex

Some of you might be too young to recall this, but I definitely am not. We used to have a…

Brian Basilico
September 3, 2020
Business Articles

How to Increase Your Return on Relationship Investment By Interacting Human to Human

I had someone contact me after reading my first book. It's called, “It's Not About You, It's About Bacon“, but…

Brian Basilico
June 26, 2020
Business Articles

Why Building an Audience is a Moving Target and What You Can Do

Reelin' In The Years It's been about eight years since I started my first book. Back then, I created a…

Brian Basilico
May 28, 2020
Business Articles

This is Not Normal… It’s Okay

I hope you're staying healthy and safe at this crazy time that we're living through. I know it can be…

Brian Basilico
April 11, 2020
Business Articles

Toilet Paper Math… Why Some Online Marketing Does Not Always Square Up

Today, I'd like to talk about toilet paper, more specifically, toilet paper math. Bear with me because I know you're…

Brian Basilico
February 21, 2020
Online Marketing

Social Media is the Cocaine of Content… It’s Free to Get You Hooked!

Let me ask you something. Have you ever felt strong emotions from a Facebook post? Of course, you have. We…

Brian Basilico
February 10, 2020
Business Articles

How Building Trust is Important to Sales

Happy New Year! Today I want to talk about how building trust is important to sales – especially in this…

Brian Basilico
January 3, 2020
Business Articles

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