Brett McHale

B2C Expert
15 Articles

More Articles from Brett McHale

7 Ways to Combat Rising Facebook CPMs Due to iOS 14

As we knew it would, the release of Apple iOS 14 earlier this year has impacted Facebook advertising in…

Brett McHale
October 15, 2021
Facebook

11 Tips to Lower Your Customer Acquisition Cost (CAC)

It is quite clear, regardless of network, that the digital space has become a competitive one for businesses. Every…

Brett McHale
August 14, 2021
Strategy

2 Smart Strategies to Generate Leads on Facebook in iOS 14

iOS 14 has certainly lived up to the headache that it was predicted to be for several months. Between…

Brett McHale
July 30, 2021
Online Marketing

5 Steps to Keep Your Facebook Ads Working in iOS 14

Back when we found out about iOS 14, there were a lot of question marks as to when it…

Brett McHale
June 8, 2021
Facebook

Should You Use the New Google Ads Insights Page? [Pros and Cons]

It’s been a busy past few months for Google Ads updates. The tech giant has been making several tweaks…

Brett McHale
May 25, 2021
Online Marketing

How to Create Conversion-Boosting Pop-Ups (That Aren’t Annoying)

There are a variety of tools on the market to help businesses increase conversion rates on their websites. Amongst…

Brett McHale
April 30, 2021
Online Marketing

Here’s What the iOS 14 Update Means for Your Facebook Ads

There’s been a lot of talk in the digital space about Apple’s iOS 14 update and how that relates…

Brett McHale
January 24, 2021
Facebook

10 Expert Tips to Optimize Your Google Local Advertising

The prospect of managing paid search marketing can oftentimes feel overwhelming, particularly for local business owners who have a…

Brett McHale
November 8, 2020
Online Marketing

Get More Bottom-Funnel Conversions With These 6 Expert Strategies

For businesses operating mostly within the digital realm, the concept of a marketing funnel has been justifiably obsessed over…

Brett McHale
October 6, 2020
Online Marketing

How (and Why) to Use Branding to Supercharge Your Advertising

In the world of paid digital marketing there are various components that determine whether your efforts are successful or…

Brett McHale
September 18, 2020
Online Marketing

6 Ways to Keep Your Small Marketing Agency Afloat During COVID-19

The COVID-19 pandemic has certainly impacted digital marketing agencies large and small. But the reality of the business models…

Brett McHale
June 3, 2020
Small Business
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