Brett McHale, Author at Business2Community

Brett McHale

Contributor
15 Articles

Latest Articles By Brett McHale

7 Ways to Combat Rising Facebook CPMs Due to iOS 14

As we knew it would, the release of Apple iOS 14 earlier this year has impacted Facebook advertising in a…

Brett McHale
October 15, 2021
Facebook

11 Tips to Lower Your Customer Acquisition Cost (CAC)

It is quite clear, regardless of network, that the digital space has become a competitive one for businesses. Every company…

Brett McHale
August 14, 2021
Strategy

2 Smart Strategies to Generate Leads on Facebook in iOS 14

iOS 14 has certainly lived up to the headache that it was predicted to be for several months. Between domain…

Brett McHale
July 30, 2021
Online Marketing

5 Steps to Keep Your Facebook Ads Working in iOS 14

Back when we found out about iOS 14, there were a lot of question marks as to when it would…

Brett McHale
June 8, 2021
Facebook

Should You Use the New Google Ads Insights Page? [Pros and Cons]

It’s been a busy past few months for Google Ads updates. The tech giant has been making several tweaks to…

Brett McHale
May 25, 2021
Online Marketing

How to Create Conversion-Boosting Pop-Ups (That Aren’t Annoying)

There are a variety of tools on the market to help businesses increase conversion rates on their websites. Amongst these…

Brett McHale
April 30, 2021
Online Marketing

Here’s What the iOS 14 Update Means for Your Facebook Ads

There’s been a lot of talk in the digital space about Apple’s iOS 14 update and how that relates in…

Brett McHale
January 24, 2021
Facebook

10 Expert Tips to Optimize Your Google Local Advertising

The prospect of managing paid search marketing can oftentimes feel overwhelming, particularly for local business owners who have a multitude…

Brett McHale
November 8, 2020
Online Marketing

Get More Bottom-Funnel Conversions With These 6 Expert Strategies

For businesses operating mostly within the digital realm, the concept of a marketing funnel has been justifiably obsessed over for…

Brett McHale
October 6, 2020
Online Marketing

How (and Why) to Use Branding to Supercharge Your Advertising

In the world of paid digital marketing there are various components that determine whether your efforts are successful or not.…

Brett McHale
September 18, 2020
Online Marketing

6 Ways to Keep Your Small Marketing Agency Afloat During COVID-19

The COVID-19 pandemic has certainly impacted digital marketing agencies large and small. But the reality of the business models is…

Brett McHale
June 3, 2020
Small Business

8 Steps to Create Winning Business Proposals for Your Prospects

Any individual who owns or manages a small marketing agency will know that the process of crafting a proposal to…

Brett McHale
March 16, 2020
Strategy

Facebook Mandates Campaign Budget Optimization: Here’s What You Need to Know

Facebook has recently revealed that advertisers will soon no longer be able to optimize their budget at the ad set…

Brett McHale
March 5, 2020
Facebook

7 Free Training Resources for Digital Marketing Agencies

Bringing on additional help as a digital marketing agency owner can be a necessary but equally daunting task. Finding and…

Brett McHale
February 17, 2020
Digital Marketing

5 Key Factors that Impact the Pacing of Your Ad Spend

Whether you set the marketing budget for your own business or your clients tell you what they’re working with, the…

Brett McHale
January 25, 2020
Online Marketing

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