Bonnie Harris is an integrated marketing communications (IMC) expert with more than twenty years of marketing communications experience across traditional and digital media. She has created IMC campaigns for a wide variety of clients from Ivy League universities to healthcare specialty practices. She blogs and writes about IMC for national publications and is a regular guest on shows and podcasts discussing marketing and IMC strategy. Bonnie has been quoted in USA Today, Success Magazine, PR Week, and many other publications. Prior to founding Wax Marketing, Bonnie held the position of Executive Vice President for a publicly-held technology firm based in Boston, MA, where she was responsible for 9 profit centers generating more than $100 million in annual revenue.
Bonnie holds an M.S. in Integrated Marketing Communications from West Virginia University and a B.S. in Economics from the University of Minnesota. She is an adjunct professor for the Reed College of Media IMC graduate program at West Virginia University and teaches IMC for the Public Relations Society of America (PRSA).