Bonnie Harris, Author at Business2Community

Bonnie Harris

Contributor
7 Articles

Bonnie Harris is an integrated marketing communications (IMC) expert with more than twenty years of marketing communications experience across traditional and digital media. She has created IMC campaigns for a wide variety of clients from Ivy League universities to healthcare specialty practices. She blogs and writes about IMC for national publications and is a regular guest on shows and podcasts discussing marketing and IMC strategy. Bonnie has been quoted in USA Today, Success Magazine, PR Week, and many other publications. Prior to founding Wax Marketing, Bonnie held the position of Executive Vice President for a publicly-held technology firm based in Boston, MA, where she was responsible for 9 profit centers generating more than $100 million in annual revenue.

Bonnie holds an M.S. in Integrated Marketing Communications from West Virginia University and a B.S. in Economics from the University of Minnesota. She is an adjunct professor for the Reed College of Media IMC graduate program at West Virginia University and teaches IMC for the Public Relations Society of America (PRSA).

Latest Articles By Bonnie Harris

3 Ways Small Business Can Adapt Visual Search Practices

Small business is known as the backbone of America. In fact, with more than 30 million small businesses across the…

Bonnie Harris
May 3, 2021
Small Business

4 Reasons Visual Search is a Top Marketing Trend of 2021

The term “Visual Search Marketing” has been around for a number of years. Although large companies like Bing, Yahoo and…

Bonnie Harris
April 28, 2021
Digital Marketing

Exciting Trends in Mobile App Development for 2021

Mobile apps are changing every year, and the rapid improvement in mobile technology is constantly opening up new opportunities. With…

Bonnie Harris
December 15, 2020
Mobile & Apps

Media Sensationalism in a Not-So-Sensational Time

Now that the media has shape-shifted into a constant, chaotic news cycle, consumers have to constantly alter their methods for…

Bonnie Harris
September 30, 2020
Communications

Avoiding Mind Pollution When You’re Stuck at Home

After the last presidential election the internet went wild, creating a polarity that damaged friendships, split families, and even destroyed…

Bonnie Harris
May 7, 2020
Strategy

Brand Management – Pandemic Edition

Rapidly changing conditions and recommendations are dramatically impacting the direction of many companies right now and many businesses are still…

Bonnie Harris
March 23, 2020
Branding

4 Reasons Why You Need a Chatbot

If you’re browsing a company’s website these days, chances are likely a chat frame will pop up in your window.…

Bonnie Harris
January 3, 2020
Customer Experience

Other Authors

Connor Brooke
Tech Expert
200+ Articles
Jay Leonard
Contributor
200+ Articles
Alan Draper
Cryptocurrency Analyst
200+ Articles
James Spillane
Crypto Expert
200+ Articles
Alejandro Arrieche
Business Expert
200+ Articles
Mohit Oberoi
Ecommerce Expert
200+ Articles
Dominic Kimani
Contributor
200+ Articles
Jimmy Aki
Contributor
200+ Articles
Michael Abetz
Contributor
200+ Articles
Ali Raza
Contributor
200+ Articles