There’s a good chance you’re familiar with Bob or have seen his work. He’s an author, speaker, educator and founder/former CEO of digital marketing agency The Buzzplant. When it started, The Buzzplant pioneered digital marketing for the music industry and eventually went on to make a significant impact in the movie and faith-based media markets by spearheading online campaigns for The Passion of the Christ, the Chronicles of Narnia and lots of other great films. Bob brings over 20 years of digital marketing experience to 5by5 Agency, where is now the VP of Digital Marketing. Bob’s worked with some very cool clients himself, including Disney, Sony Pictures, Twentieth Century Fox, Time-Life, Warner Brothers, General Motors, Thomas Nelson Publishers and Zondervan.
by Bob Hutchins - First-party data is information a company collects directly from its customers and owns. In 2022, more and more companies and…
by Bob Hutchins - It’s all about the humans. How do we create tools that work for all types of human beings, in all…
by Bob Hutchins - The recent Facebook leaked documents show that algorithms matter. They can harm people psychologically and socially. Specifically younger people. What…
by Bob Hutchins - Bias has a well-documented effect on reasoning. Bias can affect the processing of information and lead to beliefs that are…
by Bob Hutchins - Artificial intelligence is changing the way we do marketing, and it’s happening faster than we think. From voice assistants like…
by Bob Hutchins - The July marketing calendar is a treasure trove of opportunities for creative marketers. World Emoji Day falls on July 17…
by Bob Hutchins - The following is one vision of the near future. BlockChain technology is an emerging field in the digital world that…
by Bob Hutchins - The comeback of long-form storytelling In 1985, Neil Postman published his groundbreaking work, Amusing Ourselves to Death. In it, he…
by Bob Hutchins - A growing proportion of searches are being spoken instead of being typed in on a keyboard. From the latest stats,…
by Bob Hutchins - As 2021 is now in full swing, it’s not too late to begin thinking differently to the new kind of…
by Bob Hutchins - Recommendations from household names is not a new thing. We have all watched them on TV and advertisements for decades.…
by Bob Hutchins - Here are 3 important digital marketing things that you need to be preparing for in 2021 1. Optimize for voice…
by Kane Pepi - Whether you’re new to Instagram advertising or have been managing an ad budget for a couple of years, you may…
by Connor Brooke - If you’re like a lot of brands we’ve helped, you know what Instagram Stories are, you feel like you should…
by Jay Leonard - If you spend anytime at all on Facebook, you’ve probably noticed that video has exploded across the News Feed over…
by Kane Pepi - We said it earlier… video is the medium for social in 2017. Quick recap: Online video is believed to account…
by Jay Leonard - Not all types of social media are created equal. As the social media marketing industry matures, so do the various…
by Kane Pepi - Over two years ago, we shared with BuzzPlant Blog readers how companies were making $6.50 for every $1.00 spent on…
by Connor Brooke - While updates to Google’s search algorithm no longer have the same earth-shattering affects on mainstream websites like they did ten…
by Kane Pepi - By the time you figure out what works, it doesn’t. That’s social media for you – a constantly changing frontier…
by Kane Pepi - Turns out, honesty really is the best policy – and Sprout Social just released the data to prove it. A…
by Kane Pepi - Social media marketing is a rapidly changing landscape, but perhaps nothing these days changes faster than video. As I wrote…
by Kane Pepi - Yes, Snapchat’s growth has been explosive. Yes, Millennials and Gen-Z love it. But marketers aren’t there yet. As we reported…
by Jay Leonard - Did you hear the story the other day about how Kim Kardashian lost 100,000 Instagram followers? Her problem? Authenticity. When…
by Kane Pepi - Maybe you forgot… but there was almost certainly a time when you were thrilled to download Evernote. (“You mean I…
by Jay Leonard - A new report from the influencer marketing firm, #Hashoff, details the 2017 State of Influencer Marketing. (Not sure what influencer…
by Connor Brooke - You can spend thousands of dollars driving traffic from social media to your website… …but if the landing page doesn’t…
by Connor Brooke - Has your Instagram engagement taken a turn for the worse in the last couple of weeks – despite all other…
by Jay Leonard - At a time when “mobile-first” is no longer a suggestion, but a reality, businesses need to think seriously about mobile…
by Jay Leonard - Are you posting to Facebook for your business… …but not getting any serious engagement with your audience? Do you know…
by Connor Brooke - Do you know about Facebook’s 10-year master plan? Most people don’t. But understanding the basic outline of Facebook’s plan can…
by Jay Leonard - I know, I know… you thought Kim Kardashian was 100% real, and now I have to be the one to…
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